by Tim Patterson | Sep 3, 2020 | Branding, Budgeting, Event Marketing, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
After viewing Exhibitor Magazine’s latest survey data last week from the exhibitor and supply side of the tradeshow world, it got me to thinking about what exhibitors should do now. Here’s a short video: Check out Exhibitor Magazine online here, and view...
by Tim Patterson | Sep 2, 2020 | Booth Design, Branding, Custom exhibit
It’s not a stretch to see how tradeshow exhibit manufacturers can use the same exhibit building blocks and, with a little creativity, create much-needed physical barriers, office dividers, safety shields and more. We’ve been fortunate over the years here...
by Tim Patterson | Aug 31, 2020 | Event Marketing, Podcast, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
In the midst of a pandemic, what’s a nationwide staffing entity to do? In this week’s TradeshowGuy Monday Morning Coffee, we find out how one agency is doing it, anyway. Jane Gentry, CEO of Fusion, spoke with me about how they’re addressing the...
by Tim Patterson | Aug 28, 2020 | Video, YouTube
We’d all love to have great clients. But are you a great client? It goes both ways. In this short video, I take a look at the ways you can be a great...
by Tim Patterson | Aug 26, 2020 | Booth Design, Custom exhibit, Event Marketing, Marketing, Virtual Event
I’ve been thinking about virtual events and have a few questions: Let’s say that Organization A is going to convert their typical in-person event that normally hosts, oh, let’s say, 3500 exhibitors and 80,000 attendees. It’s a pretty big show. Millions of dollars...
by Tim Patterson | Aug 24, 2020 | Booth Design, Event Marketing, Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
It’s been several months since we caught up with John Pugh and Marcus Vahle of Share Experience, a company they launched less than a year ago near Pittsburgh on the banks of the Ohio River. With the pandemic affecting the events industry, every company in the...
by Tim Patterson | Aug 21, 2020 | Branding, Custom exhibit, Event Marketing, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing, Promotional Products, Rental Tradeshow Exhibit, Tradeshow Exhibit, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Video, YouTube
With tradeshow marketing on the sidelines, now is as good a time as any to brush up on your tradeshow marketing skill and knowledge. And here’s a great place to find a whole lot of tradeshow marketing tips – all in one place, and all worth their weight in...
by Tim Patterson | Aug 18, 2020 | Branding, Event Marketing, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing
It isn’t a matter of if, it’s a matter of when. And it’s possible that in some areas of the country, small meetings and corporate events are already back, or on their way. And that may mean that some of these venues, such as hotels, small conference...
by Tim Patterson | Aug 17, 2020 | Podcast, Sales, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Every industry is going through changes. Some are dealing with the pandemic better than others. But one thing common to every industry is the need to create sales. On this week’s TradeshowGuy Monday Morning Coffee, I check in with sales trainer and coach Jeff...
by Tim Patterson | Aug 14, 2020 | Marketing, Record Keeping, Video, YouTube
We all get the same amount of time: 24 hours a day, 365 days a year. Everybody could use a little help in managing their time. There are some tried and true tips on time management, and in this short video, I share a few of...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.