by Tim Patterson | Jul 20, 2020 | Custom tradeshow booth, Podcast, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
What’s it like to be a tradeshow exhibit manufacturer in the age of a COVID-19 pandemic? Turns out there are a number of creative things that can be done with exhibit building blocks. Kevin Carty of Classic Exhibits joins me on this week’s TradeshowGuy...
by Tim Patterson | Jul 17, 2020 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors, Video, YouTube
Custom tradeshow flooring can do wonders for branding and helping you stand out. Check out this short...
by Tim Patterson | Jul 14, 2020 | Branding, Logistics, Tradeshow marketing
We can get caught up in an imaginary world pretty easily. Just try following the stock market as it bounces and bounces. And bounces. See your IRA value go UP. See it go down. Yes, it’s real money, and yes, you are hoping it does well, but until you decide to actually...
by Tim Patterson | Jul 13, 2020 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Any creative endeavor requires more than just inspiration or an idea and a burst of activity. If it’s to be seen through to a successful end, the creative act must be wrapped up in discipline. In this week’s TradeshowGuy Monday Morning Coffee, I riff for...
by Tim Patterson | Jul 10, 2020 | Uncategorized
Follow these four simple steps to make sure you bring solid leads back to the office after the tradeshow is done. A quick shout-out to Richard Erschik, who enumerated the five things you need to know in lead generation during a great podcast interview...
by Tim Patterson | Jul 9, 2020 | Twitter
The average tweet lives for 18 minutes. At least, that’s according to the AWeber blog, the platform that hosts my newsletter. Which means that most people never see your tweet. I mean, what, a million tweets a second pour out of the platform, right? Actually, I...
by Tim Patterson | Jul 7, 2020 | Budgeting, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
In speaking with industry veterans, consultants and experts, I’m starting to get the feeling that normal may not return for a long time, if ever, on the tradeshow floor. First, let’s admit that the tradeshow world is a continuously evolving entity, and that what’s...
by Tim Patterson | Jul 6, 2020 | Uncategorized
Before we get to the insightful interview with Marlys Arnold of Exhibit Marketer’s Cafe, I test out a new Kimafun wireless microphone and explore my backyard. Because, why not? Then in the interview Marlys and I test the waters on what it will take to get back...
by Tim Patterson | Jul 3, 2020 | Custom exhibit, Custom tradeshow booth, lead generation, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
A TradeshowGuy Quick Hit on whether or not you can hack tradeshow...
by Tim Patterson | Jun 30, 2020 | Branding
In numerous conversations with office managers, facility managers and safety coordinators in Oregon (and a few out of state, to be sure), it’s clear that there are not a lot of common denominators for how and when offices will deal with the return of WFH...