Natural Products Expo West 2020 Postponed. Or Cancelled?
This article has been updated. A week before Natural Products Expo West 2020 was set to open, I got an email from one of the tradeshow exhibit houses handling brands for…
TradeshowGuy Monday Morning Coffee, March 2, 2020: Marcus Vahle and John Pugh
Share Experience is a new company formed late last year by Marcus Vahle and John Pugh, both with long experience in the event and tradeshow world. Given what looks to be a unique…
Best Tradeshow Articles I Found on Twitter
Cruising Twitter is always an entertaining proposition. Sometimes because you find some really interesting stuff. Other times because you end up wanting to pull your hair out….
What Data are You Measuring When Exhibiting at Tradeshows?
Face it, we’re all swimming in data. Every time we walk out the door, drive to the store, buy a cup of coffee, order something online or even just sit at home watching TV, that…
TradeshowGuy Monday Morning Coffee, February 24, 2020: Hiett Ives
Hiett Ives is a four-decade veteran of the tradeshow industry. He publishes a weekly newsletter on language that is short and fun to read. Hiett also helps companies gather more…
Odds and Ends I Take to Tradeshows
Everyone is different, yet everyone is the same. We all attend or exhibit at tradeshows with things we need, and if we end up there without those things, we feel like part of us…
Tradeshow Rules
If you’re sitting on an airplane, there are certain rules that need to be followed. First and foremost, the attendants and the captain are in charge. In fact, on each and every…
TradeshowGuy Monday Morning Coffee, February 17, 2020: Bob Beverly
I’ve been a reader of Bob Beverly’s The Dig weekly newsletter for years, and finally reached out to him to see if he would join me on the podcast. He warmly agreed, so here we…
Reaching Other Markets via Tradeshows
One of the most valuable aspects of tradeshow marketing is the ability to reach markets you would not normally be able to reach. In fact, it’s what has helped Bob’s Red Mill grow…
Gearing Up for Natural Products Expo West 2020
In three weeks, Natural Products Expo West will be launching in Anaheim California. It’s a show that TradeshowGuy Exhibits is most involved with of all the shows our clients go…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.