by Tim Patterson | May 30, 2019 | Post-Show Follow Up, Tradeshow Exhibit, Tradeshow marketing
Calculating your tradeshow ROI is pretty straightforward. Know how much you spent to do the show. Know how much you made off the show. Do the math. There are any number of ways to increase the ROI, but it mainly comes down to controlling the main two numbers as much...
by Tim Patterson | May 28, 2019 | Guest Post, Marketing, Mobile Marketing
This is a guest post by Vaibhab Kakkar of Digital Web Solutions. Getting to rub shoulders with the leaders in digital marketing. Hearing their experiences and learning from them. Building useful contacts and partnership opportunities like never before. Digital...
by Tim Patterson | May 27, 2019 | Record Keeping, Tradeshow Photos, TSGMMCPodcast, Video, Vlog, YouTube
One of the booths I visited at last month’s NAB Show in Las Vegas was Time Lapse Cameras. They had done a good job of outreach with a couple of press releases and the follow up back-and-forth emails – and the fact that this type of tech appealed to my...
by Tim Patterson | May 23, 2019 | Booth Design, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow marketing
Are you faced with authors call “writer’s block” when it comes to coming up with ideas for your next tradeshow promotion? Or need to come up with a unique exhibit design or presentation that perfectly fits your company brand? I wish I had an answer. You know, like the...
by Tim Patterson | May 21, 2019 | lead generation, Marketing, Tradeshow marketing
Tradeshow sales is a much different beast than any other kind of sales. Picture this: you’re standing in your tradeshow booth with dozens of competitors lining the aisle, selling to the same market. They’re all trying to convince visitors that they’re the best...
by Tim Patterson | May 20, 2019 | Uncategorized
In such a connected world, there is a lot of value and importance placed in disconnecting from everything for a short while. But do we really do it that much? In this week’s TradeshowGuy Monday Morning Coffee, I disconnect from the grid for a few days. ONE GOOD...
by Tim Patterson | May 16, 2019 | Branding, Custom exhibit, lead generation, Marketing, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
If you do a Google search for “showing up,” you get all sorts of links and suggestions as to what it means. Showing up for a performance, showing up for important events in your life for your friends and family, showing up at work by giving it your attention and...
by Tim Patterson | May 14, 2019 | Booth Design, Custom exhibit, Event Marketing, Mobile Marketing
I’ve been attending tradeshows for nearly twenty years. In looking back on photos from that era – the early ‘Naughts as the first ten years of this century are sometimes referred to – things look different. It’s often subtle, but what the photos from that era...
by Tim Patterson | May 13, 2019 | Custom exhibit, Custom tradeshow booth, Podcast, Record Keeping, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
Here’s a novel idea: using the 3D Virtual Tour technology that is often used on real estate to allow potential buyers to virtually steer their way through the home, and use that tech to allow people to visit your tradeshow booth long after the show has ended....
by Tim Patterson | May 9, 2019 | Custom exhibit, Custom tradeshow booth
At tradeshows, the game is all about attracting attention. Have you considered a custom-printed floor? Every client we’ve worked with that has chosen to use a custom graphic on a printed floor has been happy with the result. They like it, it looks good with the rest...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.