by Tim Patterson | May 7, 2019 | Event Marketing, Marketing, Tradeshow marketing
The marketing funnel. It’s something I learned about years ago, but it’s interesting to reexamine now and then. Recently I attended the NAB Show in Las Vegas as a blogger and was asked by a few dozen companies if they could scan my badge. Once they scanned, I was put...
by Tim Patterson | May 6, 2019 | Uncategorized
How do we handle the changes that come at us in life? Sometimes the change is planned, other times its thrust upon us. This short episode of the TradeshowGuy Monday Morning Coffee looks at change. Also, tradeshow tip of the week, and ONE GOOD THING: This week’s...
by Tim Patterson | May 2, 2019 | lead generation, Marketing, Shipping
Once the tradeshow is over, it’s only natural to want to skedaddle the premises and hightail it home as fast as possible. But WAIT. Before you go, if you’re in charge of the exhibit properties, or at least delegating the jobs to various entities, go over your...
by Tim Patterson | Apr 30, 2019 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow staff training
Last time when you set up your tradeshow exhibit and lived in it for a few days, did it feel cramped? Were you wishing you had another table to sit down at with potential clients? Trying to cram too many products on too few shelves? Maybe it’s time for a new exhibit....
by Tim Patterson | Apr 29, 2019 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
During a recent Tip Club networking group gathering, the topic turned to “hesitation” and how we often hesitate instead of moving forward. It got me to thinking about how we approach moments in life where we choose to hesitate. Why? Also, a tradeshow tip...
by Tim Patterson | Apr 26, 2019 | Infographic, lead generation, Marketing, Mobile Marketing
Good infographics communicate information in a way that no article alone can and these 100+ digital marketing stats are no exception. This new post from VisualCapitalist.com draws research from Hubspot, BrightEdge, Statista, FoundationInc, OptinMonster and many others...
by Tim Patterson | Apr 25, 2019 | Case Study, Event Marketing
We all wish we had that idea that spread like wildfire. Hotmail, or Napster, for instance. But with so many millions of ideas floating to the surface of people’s minds on a daily basis, how do you get something to spread? Tradeshows, surprisingly (or maybe not...
by Tim Patterson | Apr 23, 2019 | Booth Design, Custom exhibit, Custom tradeshow booth, Marketing
Less than three weeks after a just-completed tradeshow, I heard from an exhibitor I’d met at the show. He was interested in looking at doing something new for next year’s show, which was still more than eleven months away. I commended him for being on top of it! His...
by Tim Patterson | Apr 22, 2019 | Uncategorized
I’ve alluded to Seth Godin’s The Marketing Seminar a few times in recent blog posts and podcasts/vlogs. In this episode I discuss the online seminar in more detail – without giving away much at all. It’s a great course, and I highly recommend...
by Tim Patterson | Apr 18, 2019 | Book Review
Recently I was asked by NF Reads to respond to several questions regarding my two books. So I did. Fun little interview: Please introduce yourself and your book(s)! My name is Tim Patterson, aka TradeshowGuy. I have two books, both of them self-published and available...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.