by Tim Patterson | Jun 24, 2019 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Mentorship is often informal, yet can still have a big impact. When its formalized, it can become even more impactful. IF…it’s done right. This episode of TradeshowGuy Monday Morning Coffee looks at mentorship. Link to the mentorship article on Forbes.com...
by Tim Patterson | Jun 20, 2019 | Booth Design, Contests, Custom tradeshow booth, Fun, lead generation, Mobile Marketing, Social Media, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
Wear colorful branded clothing. Whether it’s a staff of two or three, or twenty, having colorful branded clothing will immediately let visitors know who’s working the booth and who’s a guest. Bright colors attract, so put your logo on the front and an enticing message...
by Tim Patterson | Jun 18, 2019 | Marketing, Tradeshow staff training
There’s more than one way to annoy your prospects when it comes to trying to sell something to them. Whether it’s on the phone, in person, at a tradeshow or via email, it seems most of the pitches that hit me are designed to annoy. That’s probably not really the case,...
by Tim Patterson | Jun 17, 2019 | Podcast, Presentation, TSGMMCPodcast, Video, Vlog, YouTube
Danny Orleans in action at Statistica’s booth A professional tradeshow presenter can bring crowds of people to your tradeshow booth over and over again during the course of a tradeshow. Many use a combination of entertainment and product information to entice...
by Tim Patterson | Jun 11, 2019 | Budgeting, Custom exhibit, lead generation, Marketing, Mobile Marketing, Post-Show Follow Up, Pre-show marketing, Uncategorized
I got an email the other day from someone whose newsletter I had just subscribed to, and in the introduction email there was a link to the top 5 most read blog posts on her blog. That’s when an idea light lit up over my head and gave me an idea for a blog post...
by Tim Patterson | Jun 10, 2019 | Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow visitors
What is tension in a business sense, or to be more precise, in a marketing sense? Briefly, it’s the concept of conflict. It’s the process of creating a situation where a visitor can’t immediately reconcile one concept with another. Think Coke vs. Pepsi. Nike vs....
by Tim Patterson | Jun 10, 2019 | TSGMMCPodcast, Video, Vlog, YouTube
We all learn lessons as we follow our path through life. Some lessons are good, some are hard, some are easy. This week’s TradeshowGuy Monday Morning Coffee brings a handful of lessons that I’ve learned along the way: This week’s ONE GOOD THING:...
by Tim Patterson | Jun 6, 2019 | Post-Show Follow Up, Tradeshow marketing
The tradeshow’s over. It was a success! You made a lot of contacts that you’re ready to follow up with, and hopefully that will lead to new clients down the road. Then you realize that out of the thousands of show attendees, only a small percentage of them actually...
by Tim Patterson | Jun 4, 2019 | Pre-show marketing
Tradeshow pre-show marketing is kind of the lost stepchild of tradeshow marketing. “Yeah, we don’t do as much as we’d like. Just don’t have the time.” “Well, we post a few things on Twitter before the show, but that’s about it.” If this is your approach, you shouldn’t...
by Tim Patterson | Jun 3, 2019 | TSGMMCPodcast, Video, Vlog, YouTube
This week’s TradeshowGuy Monday Morning Coffee makes a caffeine connection with Do It Marketing founder David Newman to talk about all things marketing. Lots of great tips here! Check out David Newman at DoIt Marketing. This week’s ONE GOOD THING:...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.