Expo West ’19 Diary: Setup Days
Seeing “backstage” at any tradeshow lets you peek at the chaos of what it takes to put on the show. Backstage at a huge show such as Natural Products Expo West, with over 3500…
TradeshowGuy Monday Morning Coffee, March 4, 2019: Expo West 2019 Preview
Natural Products Expo West kicks off this week in Anaheim, California. I’ve had the opportunity to experience this show for the past 16 years, so I think I can safely say I have…
The Art of the Tradeshow Follow Up
As a marketer, it’s pretty common to come back to the office with a healthy list of names and contact information that you’re planning to follow up on. And don’t do it very well….
TradeshowGuy Monday Morning Coffee, February 25, 2019: Ronnie Noize
There are a lot of basics to marketing, and we all often think we’re doing everything we should. Then we hear someone like Ronnie Noize spelling out some simple steps and we…
Why Rent Tradeshow Furniture?
Renting furnishings at a tradeshow may or may not be a good fit for you. Let’s look at the pros and cons. Pros: Rental Furniture is new, and in top-notch conditionLots of choices…
There’s Always Another Tradeshow
When it comes to tradeshow exhibiting, is it wrong thing to think, “Well, there’s always next time!”? Maybe your most recent tradeshow didn’t go as well as it could have. You…
TradeshowGuy Monday Morning Coffee, February 18, 2019: Tesla Test Drive
What motivates you? Recognition? Money? Promotions? Sometimes a motivation is pretty straight forward. In this week’s TradeshowGuy Monday Morning Coffee, I test drive a Tesla and…
Tradeshow Competitor or Collaborator?
You may think the difference between a competitor and a collaborator is easy. Pretty cut and dried. But is it? In tradeshows you can meet all sorts of other companies. As an…
More Statistics About Tradeshows and Visitors
Some people digest statistics like they’re eating chocolate cake. Others would rather eat a bug. But you have to admit, knowing the numbers can help you in your preparation and…
TradeshowGuy Monday Morning Coffee, February 11, 2019: Lindsay Anvik
When tradeshow, conference and event organizers hire speakers, they should make sure they get speakers that aren’t stuck in the same old speaking rut. That’s according to this…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.