by Tim Patterson | Feb 7, 2019 | Custom tradeshow booth, Logistics, Shipping
I’ve been chatting and emailing with clients and shipping companies this week to schedule pickups and deliveries of crates for tradeshows. Perhaps it’s time to share some notes and thoughts that have come up in those conversations. Some of our newer clients have...
by Tim Patterson | Feb 5, 2019 | Event Marketing, lead generation, Marketing, Networking
As an exhibitor, try to schedule some time to talk to other exhibitors. Depending on how many other people you have on the booth staff, that may be easy or difficult. But give it a try. And I mean more than just the pleasantries with your neighbors that you’ll...
by Tim Patterson | Feb 4, 2019 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
How often do you back up your data? Do you have digital versions of your analog items (photos, cassettes, albums, whatever)? Do your photos on your phone automatically back up to Google, Dropbox, Amazon or some other service? (I’m checking out Backblaze…)...
by Tim Patterson | Jan 29, 2019 | Client Relations
Client relations is an important key to creating a successful project and a successful business. Over the years in both radio, where I spent 25+ years dealing with radio advertisers, and in the tradeshow world, where I’ve spent 17 years working with companies that are...
by Tim Patterson | Jan 28, 2019 | Uncategorized
Need to keep visitors at your booth a little longer to go over some business with them? Adding a charging table gives them an opportunity to stay and gives you a chance to open up a longer dialogue with them. Admittedly, you may not want every passerby to stop and...
by Tim Patterson | Jan 28, 2019 | Blog, Event Marketing, Podcast, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
Just got back from the Cannabis Collaborative Conference 6.0 at the Portland Expo Center last week, and put together a podcast-slash-video blog about the event. Got a chance to interview half a dozen exhibitors about what they see as big challenges and best...
by Tim Patterson | Jan 28, 2019 | Uncategorized
Tradeshow marketing is hard. It’s chaotic. Much of what happens in your booth at show is out of your hands, uncontrollable. I’ve talked to hundreds of exhibitors and consultants and experts over the years, yet they rarely, if ever, bring up one of the key...
by Tim Patterson | Jan 25, 2019 | Uncategorized
TradeshowGuy Exhibits just finished exhibiting with another 100+ exhibitors at the Cannabis Collaborative Conference at the Portland Expo Center. There were certainly a lot of growers and sellers of cannabis at the show (although products could not be sold at the...
by Tim Patterson | Jan 21, 2019 | Uncategorized
I don’t think I’m a superstitious person. But, who knows? A short look at superstitions, and a look at the busy-ness of what’s going on this quarter with TradeshowGuy Exhibits. And this week’s ONE GOOD THING is the need for another goof USB...
by Tim Patterson | Jan 18, 2019 | Tradeshow Exhibit, Tradeshow marketing
Less than a week from the Cannabis Collaborative Conference in Portland at the Expo Center. It’s next Wednesday and Thursday the 23rd and 24th of January. I’ve attended the show three times, and this is the first time as an exhibitor. I’m looking forward to it, but I...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.