by Tim Patterson | Mar 7, 2019 | Custom tradeshow booth, Tradeshow Exhibit, Tradeshow Photos
Seeing “backstage” at any tradeshow lets you peek at the chaos of what it takes to put on the show. Backstage at a huge show such as Natural Products Expo West, with over 3500 exhibitors, multiplies that by several factors. But when you’re personally...
by Tim Patterson | Mar 4, 2019 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Natural Products Expo West kicks off this week in Anaheim, California. I’ve had the opportunity to experience this show for the past 16 years, so I think I can safely say I have a pretty good perspective on the show. What will the 17th consecutive year bring? We...
by Tim Patterson | Feb 27, 2019 | lead generation
As a marketer, it’s pretty common to come back to the office with a healthy list of names and contact information that you’re planning to follow up on. And don’t do it very well. Follow up is necessary in any sales endeavor, but you’d be surprised (or maybe not) by...
by Tim Patterson | Feb 25, 2019 | Branding, Event Marketing, Marketing, Mobile Marketing, Networking, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
There are a lot of basics to marketing, and we all often think we’re doing everything we should. Then we hear someone like Ronnie Noize spelling out some simple steps and we think “hmmm…might have missed something!” Ronnie Noize of DIY...
by Tim Patterson | Feb 21, 2019 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow marketing
Renting furnishings at a tradeshow may or may not be a good fit for you. Let’s look at the pros and cons. Pros: Rental Furniture is new, and in top-notch conditionLots of choices – you’re not stuck with the same furniture show after showCost is less than purchasing it...
by Tim Patterson | Feb 19, 2019 | Booth Design, Branding, Event Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow staff training
When it comes to tradeshow exhibiting, is it wrong thing to think, “Well, there’s always next time!”? Maybe your most recent tradeshow didn’t go as well as it could have. You didn’t meet all the people you had hoped to and didn’t bring home as many leads as you were...
by Tim Patterson | Feb 18, 2019 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
What motivates you? Recognition? Money? Promotions? Sometimes a motivation is pretty straight forward. In this week’s TradeshowGuy Monday Morning Coffee, I test drive a Tesla and talk about motivation. This week’s One Good Thing:...
by Tim Patterson | Feb 14, 2019 | Branding, Client Relations, Contests, Marketing, Newsletter
You may think the difference between a competitor and a collaborator is easy. Pretty cut and dried. But is it? In tradeshows you can meet all sorts of other companies. As an exhibitor, you can probably identify the direct competitors pretty easily. They’re selling...
by Tim Patterson | Feb 12, 2019 | Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow visitors
Some people digest statistics like they’re eating chocolate cake. Others would rather eat a bug. But you have to admit, knowing the numbers can help you in your preparation and execution of your tradeshow marketing program. So let’s look at a few statistics and see...
by Tim Patterson | Feb 11, 2019 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
When tradeshow, conference and event organizers hire speakers, they should make sure they get speakers that aren’t stuck in the same old speaking rut. That’s according to this week’s guest, Lindsay Anvik of SeeEndless.com. We also got to talking...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.