by Tim Patterson | Jan 16, 2019 | Guest Post, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training
This is a guest post by Stacy Gavin. From celebrity promoters to next-level artificial reality adventures, trade shows are becoming less about selling and more about experiencing. And that’s by design, as trade show trends shift with culture at large. Today, there are...
by Tim Patterson | Jan 14, 2019 | Uncategorized
Why do so many companies come up short with their tradeshow marketing plans? Often it’s in the execution. They have good plans, good people and a solid product or service to market. But their overall idea of how tradeshow marketing should be approached and...
by Tim Patterson | Jan 12, 2019 | Fun, Marketing, Tradeshow marketing, Tradeshow staff training
To most people I work with in the tradeshow industry, teamwork is the key to success. But many tradeshow marketing managers are saddled with the idea that if it’s going to get done, there’s only one person that can do it. The tradeshow manager. Therefore, it becomes...
by Tim Patterson | Jan 9, 2019 | Uncategorized
Is that a crazy question – are you motivated by fear or love when it comes to tradeshow marketing? After all, it’s just business, right? And setting up an exhibit at a tradeshow is just a basic business decision. But no matter if it’s a personal or a business...
by Tim Patterson | Jan 7, 2019 | Logistics, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
NAB Show Cares is seen in the tradeshow industry as a groundbreaking program designed to assist exhibitors to have a better sense of exhibiting costs, and to keep those costs down. BJ Enright of Tradeshow Logic discusses the program, how it came about, its current...
by Tim Patterson | Jan 4, 2019 | Uncategorized
When I started this blog in November 2008, it was a different world. I was employed as VP of Sales and Marketing by Interpretive Exhibits, where I started in April 2002. In 2008 Barack Obama was elected president, gas prices spiked at one point, averaging over $4.10...
by Tim Patterson | Jan 3, 2019 | Uncategorized
This is a guest post by Stacy Gavin. If you’re prepping for your trade show debut, you probably already know a little something about how industry events can transform your business for the better. There’s a reason why the vast majority (87 percent) of C-suite...
by Tim Patterson | Dec 26, 2018 | Uncategorized
A Checklist Write down all the shows you’re attending and the specific size of booths you’ll be setting up. Include dates, shipping addresses, products to be promoted, introduced or launched. Plan social media broadcasts and interactions for the shows. Make a list of...
by Tim Patterson | Dec 24, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Online video is big and getting bigger. Even though you may recall the class action lawsuit against Facebook earlier this year for inflating video engagement numbers by as much as 900%, people still engage with online video BIG TIME. This episode of TradeshowGuy...
by Tim Patterson | Dec 20, 2018 | Event Marketing, Video, YouTube
Here at TradeshowGuy Exhibits, we’re doing a little planning for 2019, but frankly, not much will change. Over the years I’ve recognized that some things work better than others, so I tend to focus on the things that work and not spend much time on things that haven’t...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.