It almost seems dumb to suggest that you should be proactive in your tradeshow booth, but with the number of relaxed and frankly lazy exhibitors I’ve seen over the years, it’s not so dumb. I’ve seen exhibitors standing behind a table in their booth on the phone,...
“Write a book!” they said, so I did. Two, in fact. Here’s the short version of how it unfolded. As a kid I thought the best job ever was to be a Beatle. The second-best job would be a comic book artist. But the third-best job? Being an author. A novelist! Reading...
TradeshowGuy Tim Patterson and Jim Shelman, General Manager of Classic Rental Solutions, tackle the topic of #tradeshow #exhibit rentals: how they’ve changed, how to customize and much more on this week’s edition of the TradeshowGuy Monday Morning Coffee....
One of my favorite newsletters comes from Bill Lampton, Ph. D., otherwise known as the BizComunication Guy. When I invited him on to the TradeshowGuy Monday Morning Coffee several weeks ago, he offered to interview me for his weekly show as well. It was a pleasure to...
I love infographics, especially tradeshow infographics. So when Anna Carling at US Event Management reached out with an offer to share something new they’d been working on, I said, “Bring it on! Let’s take a look!” Turns out it’s a very comprehensive infographic that...
A tradeshow is a competition that puts your product side by side with other companies in the same industry you’re in. You may or may not have a more superior product, but what can clinch the deal is how you interact with your visitors during your face to face...
What is the “revitalization of the human spirit” and how does it relate to events, tradeshows and conferences? Andrew Bennett of the Bennett Performance Group joins TradeshowGuy Tim Patterson on this week’s vlog/podcast to discuss exactly that, along...
So many exhibitors leave the end-of-tradeshow logistics to their staff or to the I&D crew. But what happens at the end of the tradeshow can have an impact on your bottom line and frankly your peace of mind. Unless you’re intimately involved in the end-of-tradeshow...
This is a guest post by Mohamed Bah of Springrates. If you have plans to exhibit at a tradeshow any time soon, or you want to bring your newest product to the latest conference, you’re going to need a way to market your product. Doing well at a show or...
The article I posted last week on influence got me to thinking: how does influence work, how do people wield it, how do people gain it? Also, this week’s tradeshow tip of the week (a brief list from Tradeshow Superheroes and Exhibiting Zombies)… And...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.