by Tim Patterson | May 14, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
On today’s TradeshowGuy Monday Morning Coffee, I sit for an interview with Mel White, VP of Business Development at Classic Exhibits. We dig into my new book, Tradeshow Superheroes and Exhibiting Zombies: 66 Lists Making the Most of Your Tradeshow Markering....
by Tim Patterson | May 10, 2018 | Fun, Lists
I think we all approach time management skills a little differently. For instance, I don’t think much about it beyond blocking time out for prospecting calls on a near-daily basis. I set goals on a weekly basis, and have deadlines for those goals, such as at least two...
by Tim Patterson | May 8, 2018 | Branding, Budgeting, Tradeshow marketing
If you’re new to the world of tradeshow marketing, one of the most difficult challenges is this: how do you find a tradeshow that is a good fit? And by a good fit, does it have your target market, does it have buyers and decision makers, and will there be a lot of...
by Tim Patterson | May 7, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Today’s Coffee has no guest, so I take some time to take a closer look at what is getting my attention these days: And here are links to all of those things: Newsletters Muck Rack Daily Tim Ferris – 5 Bullet Friday New Yorker Daily Newsletter...
by Tim Patterson | May 3, 2018 | Marketing, Post-Show Follow Up
I’ve been doing tradeshow follow up on a couple of shows (three, actually, when I think about it) for the past several weeks. One of the questions I ask of the people I’m following up with is, “How is your follow up going?” “Oh boy, I have a lot more to do. It seems...
by Tim Patterson | May 1, 2018 | Booth Design, Tradeshow Exhibit
There are many reasons to explore bare-bones or low budget tradeshow design. Budget is probably a big motivator to many exhibitors to have a simple design, but it’s not the only reason. Having an extremely simplified exhibit can attract attention you might not...
by Tim Patterson | Apr 30, 2018 | Podcast, Promotional Products, TSGMMCPodcast, Video, Vlog, YouTube
With so many places to order branded merchandise, how do you know what you’re really getting? Sometimes it takes an expert to help you figure it out. This episode of TradeshowGuy Monday Morning Coffee feature Mike Stanton of Agitprop Productions discussing the...
by Tim Patterson | Apr 27, 2018 | lead generation
When it comes to tradeshow lead generation, you’ll find you can break it down into many steps. But for the purpose of simplification, let’s take a look at the four foundations of tradeshow lead generation that will allow you to not only bring in more leads, but bring...
by Tim Patterson | Apr 25, 2018 | Branding, lead generation, Logistics, Networking, Pre-show marketing
Of course, we always want to make sure our tradeshow best practices are out on display for everyone at all times. But as Steve Miller says, “Perfection is your enemy.” And…we’re only human. That means you’ll find that your booth staff will sometimes be eating in the...
by Tim Patterson | Apr 23, 2018 | Mobile Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
What is geofencing and how is it used for trade shows, events and conferences? TradeshowGuy Tim Patterson discussed the marketing method with Justin Croxton of Propellant Media. And if you’d like, download the Localized Guide to Geofencing Marketing here. ...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.