by Tim Patterson | Dec 13, 2017 | Budgeting, Custom exhibit, lead generation
What does a custom exhibit cost on average? How much does it cost to store your exhibit? What’s the cost per lead when exhibiting at a tradeshow? The answers to these and many other questions are revealed in the November issue of Exhibitor Magazine. You should check...
![TradeshowGuy Monday Morning Coffee: December 11, 2017 [video replay/podcast]](https://www.tradeshowguyblog.com/wp-content/uploads/et_temp/IMG_2250-1024x768-81457_1024x675.jpg)
by Tim Patterson | Dec 11, 2017 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
TED talk veteran, Emmy-winning Executive TV producer Bill Stainton joins me to talk about what it takes to be a keynote speaker and how he morphed his career once his TV producing days at “Almost Live!” were over. ONE GOOD THING: Foo Fighters...
by Tim Patterson | Dec 7, 2017 | Case Study, Client Relations, Contests, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow Photos
A year ago, our new client Schmidt’s Naturals debuted a new custom 10×20 at the Natural Products Expo West. It was a custom exhibit designed by Classic Exhibits’ designer Kim DiStefano. The design was submitted to Exhibitor Magazine’s annual...
by Tim Patterson | Dec 5, 2017 | Fun, Lists, Record Keeping
Every now and then it’s good to take a look at the tools we use every day in our work – hence a list of my favorite useful tools. Whether it’s a piece of software, an app, a physical tool of some sort or just a mental approach. Here’s what I find most useful...
by Tim Patterson | Dec 4, 2017 | Podcast, Tradeshow marketing, Tradeshow staff training, TSGMMCPodcast, Video, Vlog, YouTube
Today’s TradeshowGuy Monday Morning Coffee caught up with the very busy Booth Mom Candy Adams. She’s been in the industry helping companies succeed at tradeshow marketing for years and shares a lot of great insights into how it all works – especially...
by Tim Patterson | Nov 30, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
One of the ongoing debates I’ve heard since I joined the exhibit industry in early 2002 was this: which is better: a rental exhibit or an exhibit that you purchase to own? There’s no right answer. Your situation may warrant one or the other. The other part of the...
by Tim Patterson | Nov 28, 2017 | Tradeshow marketing, Tradeshow visitors
Wait a minute – everyone is better than you? How does that work? After all, you’ve been to school, you’ve gotten years of hard-knocks experience and street skillz, right? So how does that make everybody better than you? Certainly, there are some people and companies...
by Tim Patterson | Nov 20, 2017 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
On this vlog/podcast, we learn more about Exhibit City News during a conversation with Don Svehla, Publisher and Founder: Show Notes: Tradeshow tips from USA TODAY. It’s snowing in the Oregon Cascades! Here’s a link to Hoodoo Ski Bowl, my...
by Tim Patterson | Nov 15, 2017 | Tradeshow visitors
As a confirmed people-watcher, I’m always curious about tradeshow visitors. Who are they? What are they doing there? What are their goals? What’s on their agenda? Where are they from? What’s their life story? What do they do after the show? Given the wide variety of...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.