One great thing about doing a weekly podcast with guests is that I meet a lot of people. This week it was a pleasure to meet and talk with Roger Courville, who helps learning leaders prepare to reach, teach and lead in the Connectorship Age. It was a fun conversation...
Yes, it can be said without fear of being wrong that you will find useful tradeshow marketing articles in Exhibitor. That’s their thing. But in browsing their site this week, I found three which I believe go a little above and beyond because of what you can DO...
Recently I was speaking with tradeshow expert Marlys Arnold of Image Specialist, and she made a comment that struck me: Are you stuck in a checklist? 3D exhibit design is part art, part craft, and part skill. I don’t claim to be a design expert, but I’ve seen...
Matt Kazam joins me for today’s TradeshowGuy Monday Morning Coffee: Matt has done stand-up comedy in Las Vegas for years and is moving into the corporate and tradeshow world, so we sat down to discuss how he’s approaching that and some of the challenges...
Face it: you and your competitors are going head-to-head in tradeshow lead generation. But are you really getting the best results you can possibly get? If your main goal for going to a tradeshow is to generate leads for future sales, you’ll need to focus on that...
Let’s have a little fun, and rock out a little at the same time. Let’s find inspiration from some of the old classics and see how they play into your tradeshow marketing plan. The Who: Who Are You: Yes, you need to know who you are as a company and an entity so that...
Entrepreneur and Author Peter Shankman has a new book out – his first ‘non-business’ book – and I got a chance to talk to him about it on this week’s TradeshowGuy Monday Morning Coffee. The book is called “Faster Than Normal,”...
Do you fret and worry about tradeshow logistics to the point of even wondering what they are and what you might be missing? Let’s go over some basics, as much to refresh my memory as yours. Tradeshow logistics generally refers to the actions it takes to get things and...
It’s a common question: should you stay with your current exhibit house or move on to a new one? Naturally, there’s no one-size-fits-all answer. So, let’s go over some of the situations where the question might arise. How long have you been with your exhibit house?...
Richard Erschik of TradeshowLeadstoSales.com joins me for a fun and very useful conversation about how to generate (and follow up with) great leads at your next tradeshow. What are the five questions you need to ask before you’ve identified a good lead? Watch or...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.