by Tim Patterson | Aug 25, 2017 | lead generation, Networking, Post-Show Follow Up, Tradeshow marketing
Tradeshow post-show follow-up is one of the critical keys to your tradeshow marketing success. In recent conversations with exhibitors, there often seems to be some hedging around the concept of complete follow-up. In other words, there are some missing pieces and the...
by Tim Patterson | Aug 23, 2017 | Branding, Event Marketing, Fun
it’s not a tradeshow, but it’s an event of tremendous proportions. It’s historic week on the Monterey Peninsula, and I’ve been attending for over a quarter of a century. Since I first attended in 1989, it has grown to include multiple related...
by Tim Patterson | Aug 21, 2017 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
…in which I interview Public Relations pro Diane Weiss Jones of DJ Public Relations. We take on public relations, marketing, community relations, social media and more. Is there anything such as bad publicity? And much more. Fun convo: Reach Diane Weiss...
by Tim Patterson | Aug 15, 2017 | Fun, Tradeshow marketing
While it’s great to know all of the things you should do at a tradeshow, it’s also enlightening to flip the coin and figure out ways to sabotage your tradeshow appearance. Y’know, to hopefully avoid doing so. Take any person from the office who’s willing to come. So...
by Tim Patterson | Aug 14, 2017 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Today’s podcast/vlog includes a pleasant conversation with Lynn Maria Thompson, ghost-writer, business advisor, business owner and shall we admit it – a former tradeshow coordinator for a big corporation. Well, she was at least heavily involved in...
by Tim Patterson | Aug 11, 2017 | Budgeting, Custom exhibit, Custom tradeshow booth, Logistics, Marketing, Pre-show marketing, Shipping
As a company owner, salesman and project manager for TradeshowGuy Exhibits, I get tradeshow marketing questions. Hoobooy, I get a lot of questions. I thought it might be fun to answer a handful of the most common questions I get. Our shipping costs are sky-high. How...
by Tim Patterson | Aug 8, 2017 | Event Marketing, Fun, Social Media, Tradeshow marketing
Hey, doesn’t everybody use Twitter? Okay, not everybody, but certainly a lot of folks do. It’s the go-to immediate social media platform to post quick-hitting comments, links and videos. You can track chatter about topics galore, and if you’re trying to keep up with...
by Tim Patterson | Aug 7, 2017 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
In this week’s TradeshowGuy Monday Morning Coffee, I take a look at the various ways to create flowcharts and mindmaps for pinning down the aspects of a process, whether it’s complicated or not. Also, on this week’s tradeshow tip, the 7 signs you may...
by Tim Patterson | Aug 4, 2017 | Branding, Custom exhibit, sustainability, Tradeshow marketing, Tradeshow Photos
I’m the last guy to claim to be a trend-setter, but I do try to keep at least one half-open eye on tradeshow exhibiting trends. So I took a look at some of the things that are showing up on various 2017 tradeshow exhibit trends lists and added in a couple of things...
by Tim Patterson | Aug 1, 2017 | Event Marketing, lead generation, Pre-show marketing
When it comes to achieving tradeshow success, actual time spent at the tradeshow gets all the attention – so where does that leave pre-show marketing? Out in the cold, of course. So bring pre-show marketing out of the cold and into the daylight. The two questions to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.