by Tim Patterson | Jul 31, 2017 | Logistics, Marketing, Podcast, TSGMMCPodcast, Video, YouTube
In spite of a few minor technical glitches, Gwen Hill of Exhibit Force and I had a fun conversation that touched on a lot of problems that exhibitors and exhibit managers face: namely, dealing with the heavy-duty record-keeping, communication and collaboration...
by Tim Patterson | Jul 27, 2017 | Custom tradeshow booth, Marketing, Tradeshow marketing
For years, here at TradeshowGuy Exhibits, we’ve teamed up with great partners for various tradeshow display products: exhibit designers and producers, display products manufacturers, I&D labor teams and more. For example, our Exhibit Design Search website provided...
by Tim Patterson | Jul 25, 2017 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Fun, Graphics, Infographic, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Infographics do a great job of quickly communicating information in a fun and effective way, especially if you’re like me (and 65% of the rest of the population) and are a visual learner. So let’s sift through some of the great tradeshow infographics floating around...
by Tim Patterson | Jul 24, 2017 | Event Marketing, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
I sat down with Jay Tokosch of Core-Apps on this week’s TradeshowGuy Monday Morning Coffee. Jay’s been in the industry for about eight years, and is CEO of Core-Apps, which creates apps for show organizers, show management software, apps for exhibitors and...
by Tim Patterson | Jul 20, 2017 | Blog, Fun
No doubt there are over a million tradeshow blogs dedicated to just the single topic of tradeshow marketing, wouldn’t you say? More? Less? No matter how you add them up, it seems like a lot. And now and then I peruse the Google machine to see what new listings show...
by Tim Patterson | Jul 18, 2017 | Tradeshow marketing
Never done tradeshow marketing before, but wonder if it’s something to finally seriously consider? Let’s take a look at seven signs you might recognize in your business that could steer you towards opting for tradeshow marketing as one of your marketing tools. When...
by Tim Patterson | Jul 17, 2017 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
TradeshowGuy Tim Patterson on his weekly podcast, looks at how to get out of a creative slump, whether it’s writer’s block or some other creative endeavor, using brainstorming and other techniques to come up with new ideas. Today’s ONE GOOD THING:...
by Tim Patterson | Jul 11, 2017 | lead generation
What does it take for great tradeshow lead generation? Success comes mainly from paying attention to details. For instance, you probably made the effort at your last tradeshow to either scan someone’s badge, or got a business card and made a few notes on the back. But...
by Tim Patterson | Jul 10, 2017 | Podcast, TSGMMCPodcast, Vlog, YouTube
On this morning’s TradeshowGuy Monday Morning Coffee, a quick romp through time management and time blocking and how it can help bring a little structure to your day. Also, some of the specifics of tradeshow lead follow up. And finally, ONE GOOD THING: Silver...
by Tim Patterson | Jul 6, 2017 | Event Marketing, lead generation, Lists, Logistics, Marketing
It’s a good question: what does a tradeshow manager do? And frankly, you can come at this question from a few angles. For instance, is the tradeshow manager (or coordinator, or project manager) employed by the company internally, to make sure the tradeshow appearance...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.