Should you put out a tradeshow exhibit RFP or not? What’s the upside? What’s the downside? It might be worth a few moments to go over the pros and cons of putting out a tradeshow exhibit RFP. Okay, this may not be the Ultimate Cheat Sheet on Tradeshow Exhibit RFPS but...
This week you are about to hear and see an interview with a professional 3D exhibit designer, who will walk you through the various challenges that come up when assembling an exhibit design. Katina Rigall-Zipay of Classic Exhibits sits down and shares a look at some...
We are awash in data, no matter what business we’re in. TradeshowGuy Tim Patterson talks with Oz du Soleil of ExcelOnFire (YouTube channel) about how to handle all of that data: how to make sure it’s clean, how to analyze it and much more. ONE GOOD THING:...
Tradeshow graphics should be easy. But they’re not always as easy as you think. So let’s take a look at 7 simple steps that will totally rock your tradeshow graphics. Bigger is better. Yeah, even with a 10’ inline booth, the bigger the better. Face it, you’re...
Sure, millions of people head off to tradeshows worldwide every year, but are they really tradeshow prep experts? Are they ready, I mean really ready for the tradeshow? Let’s take a look at what the average tradeshow manager should be doing to show they’re truly a...
For Labor Day, I share a little history of the holiday. And then it’s a quick look at the Best Practices for Tradeshow Marketing. And today’s One Good Thing?...
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker (1838-1922). No doubt good old John spent a lot of money on advertising. That’s not something that we do here at TradeshowGuy Exhibits, but on...
Yes, I have a Pinterest account. No, I don’t spend a lot of time there. Something about not having enough bandwidth and so on. However, when I do get over there, I find a lot of things to like. Such as these boards on tradeshow marketing which are standouts!...
This is a guest post by Charles Dugan of American Image Displays There is no such thing as a closing a sale by luck at a trade show. The process of generating and closing leads is defined even before the event begins. Believe it or not, although most exhibitors...
This morning’s podcast and cup of coffee included a fun and exceeding useful interview with productivity expert Ellen Goodwin. We talked about procrastination and accountability and Ellen shared some great tips on productivity. ONE GOOD THING: Ellen shared the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.