TradeshowGuy Monday Morning Coffee, June 5, 2017
Exhibit renting vs. exhibit purchase: which makes more sense? There’s no one answer, and often there’s not a clear answer. But I spoke to Mel White, VP of Marketing and Business…
Embrace the Tradeshow Marketing Learning Curve
“Self-education is, I firmly believe, the only kind of education there is.” ― Isaac Asimov There are countless books written about how you can do something better, whether it is…
Is Downsizing Your Exhibit the Right Move for You?
Many companies I work with are in the process of increasing the size of their booth, is that the right move for you? Perhaps downsizing is a better choice. So what comes into…
TradeshowGuy Monday Morning Coffee, May 29, 2017
it’s a holiday, but hey, I’m still in front of the camera and microphone for TradeshowGuy Monday Morning Coffee! A quick look at Memorial Day, unpacking the new 50th anniversary…
Your Tradeshow Visitors Want These 6 Things from You
As an exhibitor, one of the prime directives you have is to deliver the goods to your tradeshow visitors. So what exactly are your visitors looking for? Let’s go over the…
10 Tradeshow Marketing Secrets They Didn’t Tell You
Well, these might not be actual tradeshow marketing secrets, simply because by its very definition, a secret is something that is not well known. The following items are fairly…
TradeshowGuy Monday Morning Coffee, May 22, 2017
What does it take to create better focus? I take a look at a few things that work for me, and a few more that might work if I used them. Also, a quick recap of the Sunday…
Tradeshow Giveaways for 2017
Frankly, I don’t know that much about tradeshow giveaways. I tend to leave that to the people I know who have been doing it for years. Maybe it’s easy to pick something out of a…
TradeshowGuy Monday Afternoon Coffee: Facebook Live
Monday afternoon and I thought I’d have a little fun unpacking a cool thing from Cairn. Find me on Facebook here. Grab our free report “7 Questions You’ll Never Ask Your Exhibit…
TradeshowGuy Monday Morning Coffee, May 15, 2017
Dale Obrochta joins me today for a wide-ranging discussion of tradeshow marketing, focusing on how to draw a crowd at a tradeshow booth, and once you do that, what you do with…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.