TradeshowGuy Monday Morning Coffee: Jan 2, 2017
Welcome to 2017! Here’s the first TradeshowGuy Monday Morning Coffee from January 2, 2017. Technical misconnections aside, it’s a humble start to the now-weekly vlog. Subscribe…
Consider the Full Cost of a Tradeshow Exhibit
A new tradeshow exhibit is great! It shows off a new look for your company. Visitors will see you’ve upgrade which is a clear signal that your company is doing well and wants to…
How to Benefit from Tradeshows Without Exhibiting
You can benefit from tradeshows without exhibiting – it just takes a little planning. For example, the simple fact of tradeshows means that there is an assemblage of buyers,…
6 Unforgettable Tradeshow Tips
Here are six random but unforgettable tradeshow tips to take you to a successful tradeshow experience. Standing out. Your tradeshow exhibit should stand out from others in any…
How to Measure Tradeshow ROI and ROO
There are many ways to measure tradeshow ROI (Return on Investment) and ROO (Return on Objectives). Let’s count a few of the important ones. Web traffic. You might not think web…
Tradeshows Bring Buyers
It may be obvious, but tradeshows bring buyers to your booth. Often, as exhibitors, we’re so focused on presenting a cohesive message, making sure our staffers are on top of…
How Fabric Graphics Changed the Tradeshow World [Webinar Replay]
In our webinar How Fabric Graphics Changed the Tradeshow World, Dave Brown of Optima Graphics and I discussed myriad topics regarding tradeshow graphics. We looked at new trends…
Weekly Tradeshow Marketing Vlog Coming in 2017
If you’re a regular reader of this blog, you know I produced a podcast for years back in the Golden Days of Podcasting. Actually, it happened starting before podcasts were a…
Who Wants to Take Better Tradeshow Exhibit Photos?
Do you want to take better tradeshow exhibit photos? Or are you satisfied with quick smartphone photos of your booth? It all depends on what you want them for. If your goal is to…
3 Tradeshow Webinars That Are Worth Your Time
I love webinars. No wait, I hate webinars. I’ve attended so many webinars over the years that it’s easy to come away with both feelings: love and hate. Hate when you spend an…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.