Tradeshow Exhibit Installation Dismantle (I&D)
If your tradeshow booth is so big you can’t set it up yourself, you’ll need to hire a crew for installation/dismantle, commonly known as I&D in the industry. If you have an…
How to Choose a Custom Tradeshow Exhibit House [Video]
When it is time for you to choose a custom tradeshow exhibit house with a designer and fabricator, you are facing a daunting choice. Especially if you’re new to the game. So we…
Tradeshow Follow Up
The tradeshow is over. You’ve made sure the booth is packed in the crates and will be picked up by the shipping company. You’ve gathered the leads and have them in a safe place…
14 Proven Steps to Tradeshow Success [Webinar Replay]
Last fall I put out the book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’ve done several promotions around it, given away a bunch…
Tradeshows: Extroverts Wanted
Tradeshows aren’t a good place for introverts. Of course, it depends on what your task is. But if you’re part of an exhibiting team that’s working to promote products and…
Make Yourself Memorable! [Webinar replay]
Tradeshow Sales Trainer Andy Saks of Spark Presentations spent 30 minutes with me this week to discuss engagement at tradeshows. We called the webinar “Make Yourself Memorable:…
6 Productivity Hacks for Trade Show Exhibitors
This is a guest article by Blair Pettrey of MeetingPlay. 1.) Do One Task at a Time! You have heard of multitasking, but have you heard of solo-tasking? Instead of trying to…
10 Event Planning Mistakes and How to Avoid Them
This is a guest post by Miriam Couturie Event planning is no easy task, but it’s a vital part of marketers’ jobs. Companies spend about 20 percent of their budgets on marketing…
What if the Beatles had attended tradeshows?
Yeah, Yeah, Yeah, it’s a crazy idea. Why in the world would the Beatles in their heyday, ever consider exhibiting at tradeshows? They already owned the music world. What could be…
10 Reasons Not to Exhibit at Tradeshows
Any good tradeshow marketing strategist is going to come up with a few dozen reasons as to why you should exhibit at tradeshows. But what about some of the reasons NOT to exhibit…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.