If your tradeshow booth is so big you can’t set it up yourself, you’ll need to hire a crew for installation/dismantle, commonly known as I&D in the industry. If you have an island booth, you’re much better off leaving the set up to the professionals. Because the...
When it is time for you to choose a custom tradeshow exhibit house with a designer and fabricator, you are facing a daunting choice. Especially if you’re new to the game. So we put this brief video together to more closely examine the various ways to choose an...
The tradeshow is over. You’ve made sure the booth is packed in the crates and will be picked up by the shipping company. You’ve gathered the leads and have them in a safe place for transport back to the sales team. You’re ready to relax on the airplane and order up a...
Last fall I put out the book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’ve done several promotions around it, given away a bunch of copies, and use it as my main calling card. But I’ve never done...
Tradeshows aren’t a good place for introverts. Of course, it depends on what your task is. But if you’re part of an exhibiting team that’s working to promote products and services and generate sales leads, being somewhat of an extrovert is almost required. Face it:...
Tradeshow Sales Trainer Andy Saks of Spark Presentations spent 30 minutes with me this week to discuss engagement at tradeshows. We called the webinar “Make Yourself Memorable: How to Attract and Qualify Tradeshow Attendees.” Andy is great at showing how...
This is a guest article by Blair Pettrey of MeetingPlay. 1.) Do One Task at a Time! You have heard of multitasking, but have you heard of solo-tasking? Instead of trying to accomplish multiple items at once, put your full focus and attention into accomplishing one...
This is a guest post by Miriam Couturie Event planning is no easy task, but it’s a vital part of marketers’ jobs. Companies spend about 20 percent of their budgets on marketing for events. Plus, 67 percent of business-to-business marketers find marketing...
Yeah, Yeah, Yeah, it’s a crazy idea. Why in the world would the Beatles in their heyday, ever consider exhibiting at tradeshows? They already owned the music world. What could be gained from setting up a booth? But let’s consider. Say their manager, Brian Epstein,...
Any good tradeshow marketing strategist is going to come up with a few dozen reasons as to why you should exhibit at tradeshows. But what about some of the reasons NOT to exhibit at tradeshows? Are those reasons worth exploring? First, let’s assume that if you...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.