Yes, I occasionally post an absolutely blatant product placement. But let’s face it – when it’s a cool customizable charging station like this one, it’s worth plugging. Classic Exhibits just posted this video on their blog, and since we are a...
Hey, it’s a Top Ten List! Let’s look at ten things to do as you prepare for another year of tradeshow marketing: Assess what happened this year. What did you spend? What were your results? Are there any areas where you can cut back? Are there areas that...
With all of the moving parts in your tradeshow marketing program, there is one area that stands out above all the rest as being critical to your success – how to break the ice and engage tradeshow visitors. And since this is a compelling question that needs...
Over the years I’ve done a number of webinars, some for myself and some because other entities have asked me to do so. I’ve thought for the last year or so that I wanted to start doing them regularly, so I’ve committed to a schedule of at least one...
David Spark’s new book, “Three Feet From Seven Figures,” takes a look at the interaction between show visitors and booth staff, and takes the position that it’s the most critical element of successful tradeshow marketing. Hard to argue with...
Two conversations I had this week starkly illustrated the vast difference between companies and their approach to show prep and post-show follow up. In one instance, I was speaking with a potential client about their upcoming schedule for 2016. The gentleman told me...
Twitter is a great source for a lot of things: breaking news, rants and raves, tracking of stories and trends. So nearly every day I’ll spend a few moments to see what’s being offered in the #tradeshow world. It’s a mix of blatant self-promotion,...
“…Still, a man hears what he wants to hear And disregards the rest.” That’s a line from a Paul Simon song, The Boxer, recorded by Simon and Garfunkel. And it happens all the time. “Selective hearing,” according to my wife, and perhaps many other...
How many ways can you use an iPad kiosk at a tradeshow? Let’s count at least 8 ways here: WARNING! ALERT! BLATANT PLUG AHEAD! Now that you’ve Want to check out some of our iPad kiosks? Check our kiosk selection on the Exhibit Design Search site...
Tradeshows cost time and money. A lot. So how do you differentiate from the thousand other exhibitors all vying for attention? One way is to become a person of interest at the tradeshow. Here are a few ways to stand out from the crowd. Be a speaker, or participate in...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.