People’s Choice Awards: Vote Today and Again Tomorrow!
One of our recent booth projects over the summer was a custom portable modular booth for the Toronto-based company SoYoung. The project turned out so great and people loved the look, that the design and fabrication team at Classic Exhibits thought it should be entered...
9 Things to Measure on the Tradeshow Floor
A tradeshow is a perfect opportunity to track stuff: sales, leads, visitors, and so on. Here’s a quick list of things you might consider measuring at each show. It’ll give you a chance to not only compare different shows, but it’ll help you track trends at different...Read more“It’s easy to believe that ‘meaningful’ applies only to the businesses in what some people might call the ‘do-good’ sector of non-profits, sustainability and so on. But every one of us, from a software company to a cab driver, is in the meaning business. Without meaning, products and services are just commodities and nobody wants to be in the commodities business.”
The Number One Tradeshow Booth Staff Skill
Listening. That’s it. If you are a good listener, you’ll do well. So many booth staffers I meet at shows seem to think it’s all about them. They will stop me while I’m walking by, try to hand me something, ask me a quick question, and (without...
How Do People See Your Tradeshow Exhibit?
Your tradeshow booth is, hopefully, a thing of beauty. You spent days, weeks, and maybe months working with a designer, then a graphic designer, then a marketing team, then a fabricator to create the perfect big booth. Then you set it up at a tradeshow where you paid...![25 Ways to Cut Costs at Your Next Trade Show [Webinar Replay]](https://www.tradeshowguyblog.com/wp-content/uploads/2015/12/25WaysWebinar.png)
25 Ways to Cut Costs at Your Next Trade Show [Webinar Replay]
What’s the single most important thing you can do prior to your next show to save money? You might be surprised. Tradeshow exhibiting can be expensive. So as an exhibitor, you’re always looking for ways to cut costs! Just in time for 2016 planning, Mel...
Can’t-Miss Tradeshow Newsletters
Doesn’t every Tom, Joe and Susie have a newsletter these days? After all, they can be very useful in getting your message in front of eyeballs on a consistent basis. The fact is, my inbox is filled daily with dozens of newsletters of all sorts: news, marketing,...
What is a GREEN Exhibit?
Lots of things are green today, but what does it really take to make a green exhibit? First, let’s agree on what ‘green’ means. Most agree that it means moving away from standard business-as-usual fabrication methods by replacing traditional materials and/or ensuring...
Pre-Show Tradeshow Marketing Questions
Upon the release of my new book Tradeshow Success, as you may know (or not!), I offered free downloads of the digital version of the book (click here to get yours). An interesting thing then happened. As exhibitors got their hands on it, one question has come up a...About TradeshowGuy
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.