by Tim Patterson | Aug 12, 2014 | Case Study, Client Profile, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting
Outdoor Retailer is so big sometimes I wonder why it’s not in Vegas. But no, Salt Lake City is the perfect setting for this fun, extravagant and energetic national tradeshow. With mountains only a short drive away, SLC is positioned perfectly to host this confab of...
by Tim Patterson | Jul 18, 2014 | Tradeshow marketing, Tradeshow presenting, Video, YouTube
Hey, I’m heading to Outdoor Retailer in early August. Salt Lake City hosts this fun and engaging national show twice a year: one for winter market (think skiing!) and once for the summer market (boating, hiking, bicycling and more!). Thousands of exhibitors and...
by Tim Patterson | Jul 3, 2014 | Mobile Marketing, Tradeshow marketing, Tradeshow staff training
The following is a guest article from Jennifer Callahan of Fathom: It can come as a directive from the top, but most likely it’s Sales or Marketing trying to squeeze company budgets to allow a team to exhibit at a tradeshow. So if you’re part of a team trying to get...
by Tim Patterson | Jun 23, 2014 | Marketing, Public Relations, Tradeshow marketing
Check out Part 1, Part 2 and Part 3 of this ongoing series. One of the most pressing challenges for exhibitors is determining what shows to exhibit at on a regular basis. Just because your company has been going to the same show for twenty years doesn’t mean it’s the...
by Tim Patterson | Jun 20, 2014 | Graphics, Marketing, Presentation, Public Relations, Tradeshow marketing
After perusing an array of statistics from CEIR, Exhibit Surveys and others, I thought it might be fun to grab a handful of them and stick them in a cool infographic. Here’s what I came up with: Download the PDF here: Tradeshow Marketing
by Tim Patterson | Jun 11, 2014 | Social Media, Video
We’d all love to get more people to like, approve, respond, comment or share our tweets, posts and articles. Here’s a simple way: add an image. In fact, you should make it a hard and fast rule to not post anything without some sort of image. No,...
by Tim Patterson | May 12, 2014 | Blog, Graphics, Marketing, Tradeshow marketing
In preparation for a meeting with a potential client, I put together an infographic on the various steps of the 30×30 Bob’s Red Mill booth our company did in 2012-2013. Check it out! (click to expand)
by Tim Patterson | Apr 16, 2014 | Client Relations, Event Marketing, Tradeshow marketing, Tradeshow Photos
Check out Part 1 and Part 2 of this ongoing series. Tradeshow pre-show preparation and marketing involves more than just a short look at how to attract visitors to your booth, or determining what graphics you’ll need to update on your booth. While there are more areas...
by Tim Patterson | Mar 11, 2014 | Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Uncategorized
Just returned from Expo West in Anaheim where I had a number of tradeshow booth clients, including Bob’s Red Mill, gDiapers, Aisle7 and Hyland’s. One of my goals at this particular show was to do informal assessments of a couple of dozen booths, including booths that...
by Tim Patterson | Feb 24, 2014 | Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Video, YouTube
Natural Products Expo West is the biggest natural products tradeshow in the US, with some 3,000 exhibitors and 60,000 attendees. Yes, it’s the big time. 2014 will be my 12th consecutive year at the show. Many of my tradeshow clients have been exhibiting there...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.