by Tim Patterson | Jan 24, 2014 | Tradeshow marketing, Uncategorized
Last week I flew into Houston to give a presentation for ISES Houston for their monthly meeting. This one focused on tradeshow marketing and was hosted by 2020 Exhibits. The presentation went over the various aspects of what it takes to compete on the tradeshow floor....
by Tim Patterson | Jan 3, 2014 | Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing
Once I thought I was a prognosticator, but that didn’t turn out very well. So perhaps we should see who else in the industry is trying to predict the future… CEIR Predicts Slow, Steady Industry Growth (okay, this one wasn’t too hard)… Top Event...
by Tim Patterson | Dec 30, 2013 | Budgeting, Tradeshow marketing
Read Part One of this series here. You can get lost in the numbers. But sometimes it’s fun – and enlightening. Visitors spend an average of 8.3 hours in 2.3 days on a tradeshow floor, giving exhibitors the chance to reach thousands of potential customers in a very...
by Tim Patterson | Dec 23, 2013 | Marketing, Tradeshow marketing
Where to start with your tradeshow marketing analysis? Let’s try at the beginning! Okay, dumb answer to obvious question. Or….perhaps not. The beginning can be a moving target. As a young writer I never knew where to start a piece of fiction or article or project....
by Tim Patterson | Dec 16, 2013 | Event Marketing, Marketing, Public Relations, Social Media, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Dear Exhibitor, You are an experienced tradeshow marketer. You probably have been to many more shows than most of your colleagues. You’ve seen it all – from the small mom and pop shows decades ago to the sophisticated shows with several thousand exhibitors. You’ve...
by Tim Patterson | Dec 5, 2013 | Event Marketing, Social Media, Tradeshow marketing
Just a few moments cruising through Twitter and I grabbed a few good posts on how to draw more people to your booth and liven up your event. How? I just searched using the hashtags #eventprofs and #tradeshow. Here’s what I came up with: 11 Surefire ways to get guests...
by Tim Patterson | Dec 2, 2013 | Event Marketing, Networking, Public Relations, Tradeshow marketing
The following guest article was written by Chris Newkirk: Tradeshows can be a huge expense for small business owners and although statistics show businesses can increase revenues and grow their customer base from events like these, many companies still struggle to...
by Tim Patterson | Nov 20, 2013 | Event Marketing, Marketing, Social Media, Tradeshow marketing, YouTube
Roger Pike and I just completed a one-hour webinar this week on performing a Social Media Audit and creating a Social Media Policy. Every tradeshow marketer should be aware of these two critical pieces of the marketing puzzle. Social Media Audit: This portion of the...
by Tim Patterson | Nov 7, 2013 | Public Relations, SlideShare, Social Media, Tradeshow marketing, Video, YouTube
I must get two dozen webinar invitations a week. On average, I attend one or two a week. Some are useful, most are not that great. So is the webinar-as-promotion tool saturated? Overused? I suppose it depends on where you’re coming from. Many attend webinars,...
by Tim Patterson | Oct 25, 2013 | Blog, Social Media, Tradeshow marketing
Among all of the various promotion tools at your disposal, one of the best branding and outreach tools is a personal or company blog. I admit that this blog has brought me business and gotten me speaking gigs, so as much work as I put into it, I think it’s worth...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.