by Tim Patterson | Feb 27, 2012 | Tradeshow marketing
Last year I updated and converted two of my e-books to sell them on the Kindle platform as an experiment. I was curious to see if they would be well-received in that arena, plus I had never published anything on Kindle and it made sense to give it a try. After all,...
by Tim Patterson | Feb 21, 2012 | Blog, Event Marketing, Social Media, Tradeshow marketing
Still on the track of what the heck Classic Exhibits is up to for Exhibitor 2012 (March 4-8, 2012 at Mandalay Bay, Las Vegas), I made another quick visit to their manufacturing facility this week. The result? A disagreement among the bigwigs, a rescue by a new...
by Tim Patterson | Feb 20, 2012 | Blog, Social Media
So you’re the company blogger, tweeter, Facebook poster and all-around social media go-to person. How do you make your posts readable, sharable, entertaining or informative? Here’s a quick list. Shorter is better. There are no cut-and-dried rules, but whenever I feel...
by Tim Patterson | Feb 16, 2012 | Custom exhibit, Event Marketing, Social Media, Tradeshow marketing, Video, YouTube
I’ve had the pleasure of representing Classic Exhibits, based in Portland, Oregon, for several years. They produce great products and work diligently with customers and end users to give excellent value. They’ve exhibited at Exhibitor in Las Vegas for years, showing...
by Tim Patterson | Feb 13, 2012 | Social Media
I’ve been fooling around for a couple of weeks now with Pinterest, the social media sharing site that has been modestly booming in the online world. In fact, a recent Mashable.com article indicated that Pinterest is driving more traffic than Google+, YouTube and...
by Tim Patterson | Feb 10, 2012 | Event Marketing, Tradeshow marketing
This month marks the tenth anniversary of the release of my tradeshow industry colleague’s book “Build a Better Trade Show Image.” Marlys Arnold is marking the anniversary of her book with a promotion that not only should raise the awareness level of...
by Tim Patterson | Feb 6, 2012 | Facebook, Marketing, Social Media, Twitter
LinkedIn: Hang out on the show’s group page and join discussions. Ask and answer questions. Lightly reach out to people – which means no sales pitches – and look to learn booth numbers from exhibitors, sessions they’ll attend and other information....
by Tim Patterson | Feb 1, 2012 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
Social media is great for drawing people to your event, whether you’re tweeting from your booth with a contest, posting to your Facebook page or blogging. But using social media to help people connect while at the event is easy, too. It just takes a little thought and...
by Tim Patterson | Jan 30, 2012 | Branding, Fun, Video
Yes, I take the office to the slopes on occasion. It’s one of the ways I find balance: httpv://youtu.be/i8l3eiYm-TA
by Tim Patterson | Jan 25, 2012 | Facebook, Marketing, Social Media, Tradeshow marketing
Over the past couple of months one of the the things I’ve dedicated a lot of time to is research. One element of that research was a short survey on SurveyMonkey.com, which asked 6 questions related to social media event marketing. The results helped shape the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.