In spite of some technical glitches, we did manage to capture a recording of the B2B Tradeshow Lead Generation Guaranteed Webinar with myself and Hiett Ives of Show Dynamics. Take a look: Sign up for our next webinar, Developing Content to Cut Through Internet Noise,...
Is a tradeshow marketing as easy as setting up a booth, smiling as visitors come by, and asking a few questions? Sure, that’s some of it. But creating a mindset in your team for tradeshow marketing involves more. So let’s capture a few items that are...
You’ve decided it’s time for a new booth. Time to start from scratch. For whatever reason, your current booth no longer effectively represents the company brand, so you’re hiring a new exhibit designer. Where do you start? To begin with, it’s...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.