Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.


Webinar: 27 Rules of Tradeshow Marketing

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How many rules of tradeshow marketing are there really? Who knows? Pick a number!

In 2009 I wrote an e-book called “101 Rules of Tradeshow Marketing” which eventually was downloaded 5,000 or so times. A couple of years ago I revised it and put it back out there in the cloud for free.

As we’re doing a webinar-a-month this year, I wanted to revisit the concept of ‘rules of tradeshow marketing’ but didn’t feel that I could do 101 rules justice in a 45-minute webinar. Hence, the somewhat random choice of just 27 rules.

In any event, you should join us for the webinar. It’s coming up April 19th, 2016 at 9 am Pacific / 10 am Mountain / 11 am Central and noon Eastern. Sign up as usual at

And yes, at the end I’ll make sure you get your own copy of the e-book that started it all: 101 Rules of Tradeshow Marketing.

February Webinar: B2B Tradeshow Lead Generation Guaranteed

I’m getting together with Hiett Ives of Show Dynamics of Houston on February 16th as he presents “B2B Tradeshow Leads Guaranteed.” It’ll last about 45 minutes with a Q&A afterwards. Can you really guarantee lead generation? Hiett has been in the industry for 40 years, and has learned a thing or two.

Hiett Ives of Show Dynamics, Inc. of Houston
Hiett Ives of Show Dynamics, Inc. of Houston

Be sure to join us. Register today at Even if you can’t join us, you’ll get the replay. But you should be there live if you can!

It’s at 10 am Pacific / 11 am Mountain / 12 noon Central / 1 pm Eastern on Tuesday, February 16th.

Here’s Hiett with a brief discussion of tradeshow follow up:

2016 Tradeshow Webinars Launched

Over the years I’ve done a number of webinars, some for myself and some because other entities have asked me to do so. I’ve thought for the last year or so that I wanted to start doing them regularly, so I’ve committed to a schedule of at least one webinar a month for 2016.

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I’ll be using the WebinarJam platform. I checked out a number of platforms, compared costs and related tools, and think it’s a good match for what I would like to do. I’ve also joined Webinara, which is a webinar promotion platform, so we’ll see what happens with that affiliation. Webinara, if you aren’t familiar with them, is a Norway-based company that looks to spread the word about webinars across many different markets. Again, we’ll see what happens with that!

January 20 Webinar: Your Tradeshow Marketing Questions Answered

As for the first webinar, it’s set for January 20, 2016 at 10 am Pacific. I’m going to do a Q&A on tradeshow marketing. So if you have a question, make sure you register for the webinar. It could run ten minutes, it could run 90! I don’t know. We’ll see how many people submit questions or join us online. It should be fun, and in any event, the WebinarJam platform records the webinar automatically and makes it available on my YouTube channel.

Here are the details:

Title: Your Tradeshow Marketing Questions Answered

Date: January 20, 2016

Time: 10 am Pacific, 11 am Mountain, 12 noon Central, 1 pm Eastern

Register here!

Spread the word – I hope you’ll join us!

Tweet: Join @TradeshowGuy for a great #tradeshow webinar Jan 20: Your Tradeshow Marketing Questions Answered!

25 Ways to Cut Costs at Your Next Trade Show [Webinar Replay]

What’s the single most important thing you can do prior to your next show to save money? You might be surprised.

Tradeshow exhibiting can be expensive. So as an exhibitor, you’re always looking for ways to cut costs!

Just in time for 2016 planning, Mel White of Classic Exhibits recently teamed up with and gave a webinar aimed directly at you if you’re trying to cut costs in your tradeshow marketing.

From rental exhibits, to non-hanging-hanging signs (yes!), to cost-cutting in your graphic production, Mel gives you two dozen-plus items to consider.

Well worth your time:


If you’d like to download the slide deck, get it here.

Oh, BTW..the single most important thing? It has to do with filling our forms. Yeah, boring, but very critical.


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Tradeshow Guy Blog by Tim Patterson

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