by Tim Patterson | Mar 29, 2019 | Event Marketing, Marketing, Post-Show Follow Up, Social Media, Tradeshow marketing
This is a guest post by Kayleigh Alexander from Micro Startups. So you’ve had a successful tradeshow, meeting lots of new potential customers and contacts and generated awareness and sales for your product or service. But the work doesn’t stop there. The post-event...
by Tim Patterson | Mar 27, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, sustainability, Tradeshow Exhibit
When you ring up your custom exhibit house and order a new custom tradeshow exhibit, do you ever consider your company’s sustainability initiative? Of course, there are a lot of things that can go into a company-wide sustainability initiative, such as having it as...
by Tim Patterson | Mar 25, 2019 | Uncategorized
For this week’s TradeshowGuy Monday Morning Coffee podcast-slash-vlog, I thought it’d be fun to chat with a longtime radio broadcaster that I’ve crossed paths with a few times during my radio career. Dave Scott started in radio about the same time I...
by Tim Patterson | Mar 21, 2019 | Booth Design, Branding, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training
Naturally, your eyes will be on several different things when you are walking the tradeshow floor. And your agenda will be different as an attendee vs. an exhibitor. But if you keep your eyes open, you can spot a lot of cool and interesting things on the tradeshow...
by Tim Patterson | Mar 19, 2019 | Booth Design, Custom exhibit, Custom tradeshow booth, Marketing, Post-Show Follow Up, Pre-show marketing
I’m guilty of sometimes thinking that once a tradeshow is over for the year, it’s over. For a long time. Until next year! But that’s not really the case, no matter how much I’d like to be done! As a tradeshow manager, or someone who attends or exhibits at tradeshows...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.