The tradeshow and event industry has been gasping for air for months and months. Exhibitors are putting off investing in new exhibits while wondering if they’re even going to appear at any shows in 2021.
In steps Classic Exhibits, our main exhibit manufacturer, with a little help: a price drop on safety dividers and rental! Not to mention, a trio of eco-friendly sustainable exhibits: a 10×10, a 10×20 and a 2020 island. Let’s take a look. Click to enlarge. Find the links below to download the PDFs.
Some of your employees may not be worried about the coronavirus COVID-19, and others may be experiencing high anxiety. It’s not predictable, but it is important is to be able to address those concerns. Not only with effective barriers between close-together desks in an open office, but in a way that not only looks good but fits in a budget that may have been hammered by the pandemic.
Every workplace is different.
If your employees have worked in an open office where everyone gathers in a large area, you should ask yourself if an open, unprotected environment is still viable? Or will your employees feel safer with more personal protection, like protective barriers that can be easily cleaned and even personalized?
What should you get?
If you decide to install protective barriers, several questions arise: What kind? How much? Who’s going to install them? In addition, you’ll need to consider if they be cleaned? What about wire management? Can they be adjusted to compensate for uneven floors? And finally, what about promoting your company brand?
With the help of our manufacturing partner Classic Exhibits, we put together a short video that shows several effective solutions to the issue that you may find yourself facing:
When you ring up your custom exhibit house and order a new
custom tradeshow exhibit, do you ever consider your company’s sustainability
Of course, there are a lot of things that can go into a
company-wide sustainability initiative, such as having it as part of your
company mission, doing your best to reduce waste through recycling, using less
power, automate workflow or whatever else that may fit, making sure your
employees are engaged in the process, and having ways to measure the
effectiveness of the program so you can show it off to both employees and the
But do you consider how a new exhibit can possibly help in
your efforts? There are a number of ways to use the opportunity of a new
exhibit project as a part of your sustainability efforts.
First, you have to ask the question. When you are chatting
with your exhibit house representative, ask them: “What ways do you implement sustainability
efforts in your exhibit-design and building projects?”
That gives them a chance to show their stuff. In my
experience, it’s rarely asked. But it is occasionally brought up, particularly in
regard to responding to an RFP. The more formalized the process, it seems, the better
the chance to have the question pop up. That’s where a company can fully
respond to those concerns.
There have been some occasions when the question is asked as
part of the conversation leading up to the sale, or as part of the project, but
it is rarer in my experience.
Which is a shame. I think the buying / selling dance is a great
chance (often a missed chance) to explore ways in which an exhibit company uses
sustainability efforts to great effect.
For example, we often work with Classic Exhibits, one of the
premier exhibit builders in the nation. They’re well-known in the industry for
the depth and breadth of their sustainable practices. Just one example:
aluminum is smelted and extruded locally in Portland, not shipped in, and
recycled a short distance away to keep transportation costs minimal. Their approach
to sustainability includes the ability to recycle everything except Sintra.
That includes wood, aluminum and other metal, paper, foam, clear film and clear
film plastic. All except wood is recycled at no cost.
Another Portland example, Boothster, uses building materials
that are very easy to recycle: carboard tubes, cardboard-printed pieces, bamboo
banner stands and so on. They position their company as builders that fully
adhere to the practices for sustainability.
Greenspace, also in Portland, positions their approach as “environmentally
sustainable design and fabrication.”
Another builder we work with at TradeshowGuy Exhibits, Eco-Systems
Sustainable Exhibits, approachas the design and fabrication of exhibits using
materials such as recycled aluminum extrusions, LED lighting, ECO-glass made
from 100% post-industrial recycled content, bamboo plywood, FSC certified wood,
plastic shipping cases made from recycled plastics and are 100% recyclable. Graphics
are printed on ECO-board, Paradise fabric (made from 100% recycled soda
bottles), and finishes are water-based low VOC (volatile organic compound) or
VOD-free, and Greenguard certified.
All of these go a long way to making your tradeshow
investment dollars be a part of your commitment to a company-side sustainability
What makes a good sustainable exhibit? I caught up with John-Paull Davidson of Boothster out of Portland, Oregon on this week’s TradeshowGuy Monday Morning Coffee to take a look at what kind of work his company does for exhibitors who place a high value on using sustainable materials.
I’m the last guy to claim to be a trend-setter, but I do try to keep at least one half-open eye on tradeshow exhibiting trends. So I took a look at some of the things that are showing up on various 2017 tradeshow exhibit trends lists and added in a couple of things I’ve seen at shows this year. Yes, we’re into the second half of the year – so how did these trend article from earlier in the year predict what’s happening on the ground?
Virtual Reality: I’m still unconvinced this will really take off in the tradeshow world. The challenges are many: crowded floors, busy visitors, cost of creating custom content that not only engages but impresses and leaves people glad they spent the time. But it looks like the technology is there and will do nothing but improve. The few times I’ve seen it at shows, people did not seem all that interested, and several VR headsets sat unused for long periods of time. When they were used, visitors commented that it was nice, but no one I spoke with raved about the experience. Again, it comes down to getting the best and most engaging content possible.
According to this great article from Exhibitor Magazine, some other trends for the year include Artificial Intelligence (think Siri and Alexa), new ways of visitor engagement (digital games, for example), and Tradeshow Campaign Themes.
From Freeman comes an article that brings up sustainable materials as still trending (look for LED backlit smart fabric walls), immersive hubs from show organizers (activities, video content and more), and education that is customized to the level of expertise in the audience groups. There’s also a mention of one way that might be a good workaround on the prohibitive cost of shipping large engines and equipment around the world: 3D-printing that can replicate the machinery or equipment to a T.
Absolute Exhibits from Tustin, CA, offers a handful of tech trends for tradeshow exhibits this year, including digital lounges for recharging (figuratively and literally), brighter and more attractive signage, push notifications through the show’s mobile app, games and contests, and interactive video walls and touch screens.
Exhibit Concepts offers up trends including finding new ways to engage face-to-face, the wide incorporation of technology into every corner of a tradeshow exhibit (Bluetooth beacons that integrate with a client’s products), and the increasing use of custom exhibit rentals to keep costs down.
From my perspective, I see the growing use of backlit fabric graphics taking over much of the tradeshow floor. The cost is coming down (still), and the quality of the fabric printing is nearly indistinguishable from high-quality paper printing, as long as you’re using the latest generation of printers (be sure to ask!)
Another item I see frequently is large-format, simple graphics that do a terrific job of grabbing eyeballs, either through the bold simple easy-to-read text, or bold images combined with sparse text.
When it comes to charging stations, I recently saw something a little different: lockable stations where you can plug in and leave your device. When you return just enter your code (that you came up with earlier), and retrieve the device. This charging unit was NOT in an exhibitor booth, but was instead provided by the show.
The last couple of shows I attended (Expo West in March and IFT in June) both had great, easy-to-use show apps. Quick to download, easy to navigate, and when you set up push notifications you really don’t miss a thing. Kudos to the various app designers that make them so friendly and good-looking.
These topics are echoed in many other posts throughout the tradeshow world, and now that we’re on the downward slide into 2018, it’ll be interesting to see what comes to the fore next year that everyone wants to be a part of.
After getting an email from Ewan MacDougall and his link to an interesting infographic on how tradeshows impact the environment, I got to thinking about how social media might help to mitigate some of those impacts.
Okay, it sounds like a good idea: using social media to reduce your impact on the environment while attending a tradeshow. But can we really make that idea work in a substantial way?
The most obvious ways would be to move most, if not all, of your tradeshow promotions to social media. Tweet it out, post Facebook updates and load videos onto YouTube and Facebook to promote your appearance at the show. It’s much more environmentally friendly than sending postcards or other mailers.
And of course, you can make documents such as brochures and other typical handouts available as a downloadable PDF. By incorporating the use of QR Codes, you can invite attendees to grab the documents easily through their smart phone. Just remember to optimize the landing page so they can actually READ it on their phone!
But what about other methods? Can Twitter be used for more than just a Tweetup or to send out promo messages? Sure, you can actually send out links to your downloadable PDFs and toot your own horn (tweet your horn?). You can also put up a sign inviting people to send out a tweet using an @ symbol and promise to send back a link to the downloadable brochures or documents. You can even set this up as an autoresponder to anyone who sends you a message using the Twitter @ symbol. The caveat here is to make sure that once the show is over to discontinue the autoresponder.
Facebook can also be used to post all of those documents (or at least links to them). Create a “Notes” page under your company profile listing the documents and invite people to “like” you – which then gives them access to the documents. In fact, your autoresponder Twitter reply could be used to invite people to “like” your Facebook page to grab the free brochures and other documents that you’d normally handout at the show.
The downside of using auto-reply tweets is that they’re so common and probably overused and are often ignored. So you’ll have to make sure that your sign promoting the free goodies encourages them to check their Twitter message in box.
There are some aspects of tradeshow marketing that are more difficult to reduce carbon usage. Travel, for instance. Hard to avoid flying if you’re traveling hundreds or thousands of miles to go to a 4-day show. But I know that some airlines allow you to check in via your smart phone. Using other apps, such as Yelp to find a good restaurant, or Skype to talk with people internationally for free, also helps reduce cost and time. Southwest was the first airline to release an iPhone app (in 2009) and many others followed suit.
There are also iPhone apps, such as SAP’s Carbon Tracker, that allow you to track every aspect of your business activities that relate to your carbon footprint. Simply by knowing your carbon impact, you’ll find ways to cut down. And as they say, every little bit helps!
All face-to-face meetings bring their baggage with them – including the trash and recyclables that are generated. Does the amount of cups, paper, water bottles, and more that are generated during the meetings put the meetings and events industry in a bad light? Can anything be done to substantially reduce meetings waste?
MeetGreen®, a meetings coordination company in Portland, Oregon dedicated to environmental sustainability, recently released a comprehensive report on how their work is impacting sustainability in events they are involved in. MeetGreen® works with the UN Global Compact, a global policy initiative that promotes the adoption of strategic sustainability principles into the activities of organizations. As a result, they’re required to generate an annual report that focuses on sustainable business practices within the meetings attended or organized by their clients.
I spoke with MeetGreen®’s Nancy J. Zavada, CMP about the report and their work with companies. She said one of the more interesting things to come out of the report is the realization that there is a big ripple effect – “what changes can you make in the world?” Nancy says that while MeetGreen® is a small company, by helping events become greener, it can have a bigger impact on the industry and the world.
According to the report, MeetGreen says that ‘as an independent sustainable event management company we are hired to assist others to manage their events, reduce their impact and improve their event-related business. As an outside consultant our role is one of manager, advisor and influencer in these projects, but not often final decision maker.’
So how well did MeetGreen® do with the year’s events? Among other stats, these came to the fore:
Eliminated 774,000 water bottles from the waste stream
Saved 1653 trees
Avoided emissions equivalent to taking 300 cars off the road for a year
There are more, but I don’t want to steal their thunder.
After tracking the results and compiling the report, Nancy told me that the big aha to her was ‘the importance of transparency.’ By showing people what you’re doing and how you’re doing, it creates more trust and helps the ripple effect to make more changes in the world.
The report breaks down the objectives and targets set up before the year started (which ran from August 2009 – July 2010). Goals included giving back to the community, being accountable for their carbon footprint, ensuring the supply chain has responsible social and environmental practices and more. Most were met or exceeded.
While the report is in essence a report on how one company’s efforts are unfolding to reduce, reuse and recycle using sustainable practices, the effect is far-reaching. A list of clients and organizations that MeetGreen® worked with in 2009-2010 includes Cisco, Jack Morton, Oracle, Wallace Fund, Unitarian Universalist Association, Cascadia Group, IMEX America and many more. The report looks at results from 48 events with over 130,000 participants in 19 destinations.
So you’re ready to move into getting a new custom-built booth. But one of your main concerns is the type of material that will be used to fabricate the booth.
Of course, your exhibit company should be up-to-date on all of the latest materials available. So be sure to raise the question of sustainable materials with your booth fabricator. Some of the materials that might be considered include bamboo, FSC certified wood, recycled metal, low VOC, organic or recycled latex paint, or tension fabric (low weight which cuts down on shipping costs and the carbon footprint of the shipping).
Many booths may be made with re-claimed materials, which can often be sourced locally. If those materials can be sourced locally, they need less transit time and cost. Plus for each dollar spent locally, three dollars stay in the community so spending locally reduces carbon usage and helps sustain the local economy.
It’s true that many sustainable choices are not cost-neutral, and in fact may bust your budget. When one client of ours constructed a new booth a few years back they explored a variety of materials options,. Even though they wanted to use those sustainable materials, it turned out to have enough impact on their budget that the decision was made to use more typical materials for fabrication. Beyond that it didn’t give them a look they were comfortable with. The financial and aesthetic considerations outweighed the desire to use sustainable materials.
There’s no wrong answer and each project requires its own examination – but one worth pursuing, as there are new material choices coming to market all the time.
Here’s a guest post by Dennis Salazar of Salazar Packaging of Plainfield, Il. Dennis caught my attention with a couple of tweets that steered me to his blog, which discusses sustainable packaging. Given that every tradeshow exhibitor has to deal with packaging in one way or another – shipping, product packaging, etc. – I asked if he’d be interested in contributing a guest column. Here’s Dennis’s contribution:
No, not the Ethel Merman variety of show business; I’m talking about the exhibit hall, hard floors and long hours type of show business. The type of show where the only thing more outrageously priced than a square foot of booth space is the five minute lunch you gulped down which consisted of a cold hot dog, served on a stale bun with a once carbonated soft drink that hasn’t been bubbly since the 2005 Auto Show.
The fact is that I have seen very few companies work within the guidelines of sustainable packaging, the way people do when they are preparing for a show.
At the show exhibitors do green packaging right!
Here is what I have noticed about show exhibitors:
Most of the packaging for booth displays is wooden crates and wood is still considered the greenest packaging material because it is natural and renewable.
A booth display will be used over and over again for years with perhaps only minor changes to graphics. This means the wood used to ship it is also reused many times.
Even when a display is replaced, the company making the new display is very likely to re-crate the new model with the same wood.
Booth displays are painstakingly “right sized” so there is little wasted space or excess packaging material to be found. This saves money on everything from construction to the multiple shipments it is certain to experience.
Motive versus Results in Sustainable Packaging
There is a very small segment of green minded people who are more interested in the condition of the heart rather than the end result. For them it is not enough to do the right thing, you also have to do it for the right reasons.
Of course I care about the motivation behind a company’s green actions but I am equally concerned about what they are able to accomplish. I would rather see a company with strict financial motivation and great end results than a company with a sincere eco heart and mind, who talks the talk beautifully but has little green success.
If you closely examine most show packaging, you will agree it typically does an excellent job of satisfying critical sustainability requirements because it is renewable, minimal and reusable.
With more than 30 years of industry experience, Dennis Salazar is founder and president of Salazar Packaging, Inc. He is a prolific writer and popular speaker on the topic of sustainable packaging. His blog, Inside Sustainable Packaging, has been acclaimed by both the green and packaging communities.