Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Branding

Moving Forward: 10 Things Exhibitors Should Do Now: Video

After viewing Exhibitor Magazine‘s latest survey data last week from the exhibitor and supply side of the tradeshow world, it got me to thinking about what exhibitors should do now. Here’s a short video:

Check out Exhibitor Magazine online here, and view the Exhibitor Insight Presentation I made reference to as well.

Exhibit Fabricators Add Protective Equipment

It’s not a stretch to see how tradeshow exhibit manufacturers can use the same exhibit building blocks and, with a little creativity, create much-needed physical barriers, office dividers, safety shields and more. We’ve been fortunate over the years here at TradeshowGuy Exhibits to work with one of the top exhibit manufacturers in the country, Classic Exhibits. Their creativity in design and their ability to put great products out that meet needs is unmatched, in my humble opinion.

Whether it’s coming up with needed rental equipment for corporate gatherings, office dividers, or hand sanitizer stations – all that look sharp and are miles beyond what you typically see in offices and retail stores – they keep adding.

Check out these desktop safety shields, newly available from TradeshowGuy Exhibits, manufactured by Classic Exhibits:

Download the PDFs here:


Chances are your desk or reception area doesn’t exactly fit the dimensions in the examples, in which case leave it to our designers to create a rendering showing exactly how they would look in your facility. Just go to TradeshowBuy.com and contact us, or call the number at the top of this page.

How to Find a Whole Lot of Tradeshow Marketing Tips (Video)

With tradeshow marketing on the sidelines, now is as good a time as any to brush up on your tradeshow marketing skill and knowledge. And here’s a great place to find a whole lot of tradeshow marketing tips – all in one place, and all worth their weight in gold. Check out this short under-three-minute video:

Find all of these tips at TradeshowBuy.com!

Corporate Events and Meetings Will Return Soon: Will You Be Ready?

It isn’t a matter of if, it’s a matter of when. And it’s possible that in some areas of the country, small meetings and corporate events are already back, or on their way. And that may mean that some of these venues, such as hotels, small conference centers, or corporations with their own event centers, are not prepared.

They’ll be looking for workstations, counters, branded LED lightboxes, monitors, charging stations, hand sanitizer stations, and more. Chances are they don’t have all of these items readily available. And it may not be a good approach to try and purchase all of these things, and then try and store them from show to show.

Nope, it’s probably a better idea to RENT these things. Which is exactly what you get when you team up with TradeshowGuy Exhibits and Classic Rental Solutions. We’ve worked with the designers, project managers, and fabricators at Classic Exhibits for nearly two decades and know they offer high-quality top-of-the-line material. And with the pandemic afoot, they’ve turned their designers loose to come up with a variety of items that you might need for an upcoming event. Rent, don’t buy, when it comes to things you’ll only use a time or two a year, especially when event requirements may change from event to event.

Click on these images for larger information sheets, then click through to the more thorough website info pages below:

For more information:


http://tradeshowbuy.com

A Wrap Up of B2B Pandemic Survival Skills

A few recent newsletters that have popped up in my inbox have gotten me to thinking about B2B in the age of a pandemic. The tradeshow world is virtually shut down. Conferences aren’t happening. Events are 99.9% gone. Many of the writers behind these newsletters offer insightful observations about how business is now being done: what’s changing and what’s not.

I’ve compiled several of these thoughts and added a few of my own.

Embracing Digital

“Zoom Fatigue” has become a meme. But connecting via digital is about the only way to connect. Yes, you can pick up the phone – and I do – but a video call is more personal. Of course, there’s an extra step involved: you have to agree on a time and schedule the call and send the link. But taking those steps evinces a commitment to the meeting you might not have otherwise had.

Email: staying in touch is a little harder in this day and age. Many of the contacts I have are either working from home or have been laid off. Others are in the office only part time and their presence at work is not a given. Every company is dealing with the situation in their own way, and if an email isn’t answered in the time it typically would be, try a phone call.

Short videos

Beyond Zoom, email, and phone calls, create short videos that address challenges a typical customer might have. A recent Orbit Media Studios post examined what happened when they added video to their content strategy. It’s led me to create short videos every week to see if they get attention.

Bottom line on Digital

Be present online more than you ever have been before.

Know your priorities.

What’s important for your company? For you? For your employees? I spoke with a handful of distilleries in Oregon this week to see if they were making hand sanitizer, as many of them did at the outset of the COVID-19 outbreak. Many had made the product and were still making it but it was not a priority. A handful of them, though realized that there was a market there and it was going to be there awhile and were actually ramping up production. Others felt it was not their core business and they would rather be known for their high-quality distilled products.

Understand your customer’s priorities

Every customer is going through something different. Find out from as many as possible what their biggest challenges are. Segment them. And if you can help them, do it. Some might need to wait another month or two or three.

Find and form valuable partnerships

Partnerships can take you places you couldn’t go on your own. Manufacturers, builders, factories, processing plants. Keep an open mind to what the possibilities are and ask good questions. You might uncover an opportunity that you had no idea existed a few months ago.

Communicate clearly to everyone

It boils down to listening twice as much as you talk. Find out what’s important to other management members, employees, team members, clientele, prospects. But make sure to let them know what’s important to you as well. We’re all in this together, and communication will be the key.

Remove friction whenever possible

Just like forming a new habit, the easier it is, the more likely you’ll form that habit. It’s like saying to yourself that you’ll put on your running shoes each morning and run around the block. There’s not much friction in putting on your shoes. Once you have the shoes on, it’s easy to go around the block. After you do that a few times, it’ll be easier to run a half mile. Then a mile. Then two, five and so on. By reducing the friction to get anything done, both for you and your clients, the easier it will be to get bigger things done. Start small where there is little friction.

Acknowledge that it’s not business as usual

The final piece. We all know that, but many of us are acting as if it’s still 2019. Are you? It’s not. We’re in the future to stay. And it’s a different world. It’s not business as usual.


Here are some of the resources that helped inspire this collection:

Chief Marketer: How B2B Marketers are Embracing Digital During the Pandemic.

Marketing Profs: 5 B2B Marketing Strategies for Pandemic Survival and Beyond, by Mike Seiman.

Orbit Media: Adding Video to Your Content Strategy: The Impact to Traffic and Rankings, by Andy Crestodina


Playing What If: Real World vs. Imaginary World

We can get caught up in an imaginary world pretty easily. Just try following the stock market as it bounces and bounces. And bounces. See your IRA value go UP. See it go down. Yes, it’s real money, and yes, you are hoping it does well, but until you decide to actually pull the money out and put it to use, such as retirement, it’s not real. It’s just numbers on a screen or monthly statement. No matter how much your Tesla holdings have increased, until you sell and put the cash into a bank account, it’s a (mostly) imaginary world.

Same in the world of tradeshows. You can dream and plan and work towards your next show, but in these days of COVID-19, the actual date might not set. Your flight tickets are not purchased. Your hotels are not reserved. Your booth space may not be finalized. Your booth graphics will change, but until you know exactly what products you’ll be promoting at the show, it’s hard to plan much without knowing when the show take place. Or if it’ll take place.

What if?

What to do?

You can play ‘what if?’ There’s nothing wrong with a game of what if. It’s how ideas are brought forth. How they’re measured and assessed. Discarded or amended. Set aside for the future.

What if the show doesn’t happen until 2022? What if everything changes and suddenly, we have to have a new exhibit ready in three months? Playing what if doesn’t take much time, and it doesn’t commit you to anything. But it does allow you and your team to look at the various paths ahead that may or may not open up. It allows you to look at multiple contingencies. Yes, you may already be doing this, but try doing it and expanding the horizon. Try to imagine things that before may have been unimagineable.

We’re living in unprecedented times. Today you may be busier than you’ve been in months. But tomorrow you may have time to play a game of what if.

New PlaceLyft Sell Sheets Provide More Information for Office Safety

In numerous conversations with office managers, facility managers and safety coordinators in Oregon (and a few out of state, to be sure), it’s clear that there are not a lot of common denominators for how and when offices will deal with the return of WFH employees.

Many state agencies and professional offices still have a large number of employees working from home. Others have brought everyone back, but with closures still upcoming, some are going back.

Some companies I’ve communicated with aren’t even going to think about bringing back employees from WFH until September at the earliest.

Like I said, all over the board. Some people have older-style fabric/metal cubicles in place. Others have nothing. Many have employees spread out in large rooms, or in separate office.

But they’re all doing their best they can to adhere to CDC and local or state guidelines to keep employees, clients and visitors safe.

Given all of that, some are still looking at solutions to how they might deal with the return of employees and keeping them safe and their anxiety levels low.

Our manufacturing partner, Classic Exhibits, has shared a handful of new sales and information sheets on the PlaceLyft Modular Office dividers and desktop safety dividers. Let’s take a look:

To save, either right-click and save the images above, or download PDFs:

Looking for a low-cost, elegant solution for safety separation? Call us to find out more and to get a quote based on your office requirements.


TradeshowGuy Monday Morning Coffee, June 29, 2020: Music

TradeshowGuy Monday Morning Coffee is a weekly video business diary, although sometimes we veer into personal stuff. Hey, all business is personal, right? This week, I explore music and what it’s meant to me all of my life.

This week’s ONE GOOD THING: Music. Listen to some now.


Subscribe to TradeshowGuy Monday Morning Coffee on Apple Podcasts here.

Subscribe to our YouTube Channel Tradeshow Marketing here, where the vlog version of the podcast appears weekly.

Exhibit Design Search Narrows Down Hand Sanitizer Stations and Office Dividers

If you’ve ever been to TradeshowGuy Exhibits’ Exhibit Design Search over at TradeshowBuy.com, you know there are literally thousands of exhibits and accessories to browse.

And yes, you can search for anything there and narrow down your search pretty quickly. Search for “hand sanitizer” and you get a good look at several hand sanitizer stations, along with a few other related (or not, perhaps) items that may have one of those keywords in the description.

Same with office dividers, which are the topic of the day in many businesses. But how easy are they to find? If you search for “office dividers” you will find a wide assortment of chairs, island exhibits, chairs, counters, pedestals and more. It’s not EDS’s fault. It’s just that finding what you want means knowing what search terms to input. And frankly, different people looking for the same thing will often use different search terms.

So….to make it easier to find a handful of things that might be useful to get to quickly, just click on these links or photos:

Hand Sanitizer Stands

PlaceLyft Office Environments

Interactive Displays

Maybe not related specifically to hand sanitizer stations, but with new ones coming out we wanted to make sure they’re included here – and easy to find.


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Tradeshow Guy Blog by Tim Patterson

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