by Tim Patterson | Jul 1, 2022 | Event Marketing, Marketing
Podcast promoters like to flaunt the number of downloads and listeners they have. The bigger the number the better, the more successful, right! But what does the number of downloads really tell you? I have a podcast app on my phone. I subscribe to 20 or 30 or 40...
by Tim Patterson | Mar 29, 2022 | Branding, Budgeting, Event Marketing, Guest Post, Marketing
This is a guest post by Emma Grace Brown. Despite what many people think, offline advertising is not dead. Traditional marketing methods still have their place in the digital age! At the Tradeshow Guy Blog, we know that long-forgotten advertising strategies can be...
by Tim Patterson | Feb 28, 2022 | Branding, Custom exhibit, Event Marketing, Guest Post, Logistics, Tradeshow Exhibit, Tradeshow marketing
A guest post from Ray Ko of POP Displays. During the height of the pandemic, in-person trade shows came to a near halt due to health and safety concerns. Two years later, the restrictions are finally lifting—and organizations are ready to get back to face-to-face...
by Tim Patterson | Oct 20, 2021 | Booth Design, Branding, Client Relations, Event Marketing, lead generation, Marketing, Tradeshow staff training, Tradeshow visitors
Do you put on your “game face” when you’re in the booth at a tradeshow? What does that even mean? Here’s a quick look at a half dozen things to consider when it comes to “Game...
by Tim Patterson | Oct 11, 2021 | Event Marketing, lead generation, Logistics, Podcast, Shipping, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Kevin Carty, EVP of Classic Exhibits in Portland, Oregon, shares thoughts on the upcoming ExhibitorLive, the tradeshow world, supply chains, price increases, staffing challenges, and more. This week’s ONE GOOD THING: The return of the National Basketball...
by Tim Patterson | Sep 29, 2021 | Branding, Contests, Event Marketing, lead generation, Marketing, Sales
When was the last time you saw a card trick? I mean, a good card trick where you were left scratching your head about how the heck the magician did that? You immediately want to know how it was done, right? But no, you never see that. Not really. A good magician works...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.