by Tim Patterson | Nov 7, 2019 | Custom tradeshow booth, Event Marketing, lead generation, Marketing, Presentation, Tradeshow marketing
A good piece of fiction is surprisingly like a good tradeshow marketing effort. You don’t believe me? Let’s take a look. What happens when you read a good piece of fiction? 1. Create a unique world. Fiction allows an author to create a world that exists only in one...
by Tim Patterson | Nov 5, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Marketing
I’m no expert on exhibit design or figuring out the potential customers for a specific product – let’s leave that to the people who have a lot of experience in that area and it’s not me – but I’ve picked up a few things along the way by talking to a lot of experts....
by Tim Patterson | Oct 31, 2019 | Booth Design, Branding, Contests, Event Marketing, lead generation, Marketing, Social Media
Smaller, regional or city home shows are where local residents go to see the latest in roofing, home repair and improvement, HVAC, landscaping, and more. It’s not uncommon for exhibitors at these smaller shows to lack experience in exhibiting that their national show...
by Tim Patterson | Oct 28, 2019 | Event Marketing, lead generation, Marketing, Podcast, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
The biggest challenge of tradeshow marketing, it seems, is to draw attendees to your booth. There are hundreds of ways to do that. On today’s TradeshowGuy Monday Morning Coffee, Sam Smith of Social Point joins me to discuss the many ways his company has devised...
by Tim Patterson | Oct 24, 2019 | Branding, lead generation, Marketing, Mobile Marketing, Pre-show marketing, Tradeshow marketing
You’ve heard the phrase “think outside the box.” But in the tradeshow world, sometimes it makes more sense to think inside the box. In many cases, it does make sense to think outside the box. Which means, generally, to do things you don’t normally do. Turn it upside...
by Tim Patterson | Oct 22, 2019 | Branding, Client Relations, Custom exhibit, Event Marketing, Marketing, Tradeshow Exhibit
They say you only get one chance to make a first impression. That’s true. But you can make a first impression in any number of ways. Let’s go over seven ways that might work for you. Show your visitors an impressive tradeshow exhibit. Certainly, having a 3D visual...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.