by Tim Patterson | Jan 30, 2020 | Branding, Event Marketing, Marketing, Podcast, Post-Show Follow Up, Pre-show marketing
I’ve known Kathleen Gage of PowerUp for Profits for years and she recently asked me to be on her podcast. Like me, she posts both audio on her podcast page and video on her YouTube channel. Kathleen knows how to get to the center of what is helpful to listeners,...
by Tim Patterson | Nov 19, 2019 | Event Marketing, lead generation, Marketing, Post-Show Follow Up, Tradeshow marketing
Many people look to a yearly tradeshow as a single event, a one-time experience where everything is on the line. In a sense, it’s hard to argue against that viewpoint. So much is on the line. The booth rental space is expensive. It’s not cheap to get your exhibit...
by Tim Patterson | Aug 27, 2019 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Fun, Post-Show Follow Up, Pre-show marketing, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
Sometimes it makes sense to visualize everything you are planning to do in your next tradeshow appearance. I thought it might fun to put the mindmapping to video and see how it...
by Tim Patterson | Jun 11, 2019 | Budgeting, Custom exhibit, lead generation, Marketing, Mobile Marketing, Post-Show Follow Up, Pre-show marketing, Uncategorized
I got an email the other day from someone whose newsletter I had just subscribed to, and in the introduction email there was a link to the top 5 most read blog posts on her blog. That’s when an idea light lit up over my head and gave me an idea for a blog post...
by Tim Patterson | Jun 6, 2019 | Post-Show Follow Up, Tradeshow marketing
The tradeshow’s over. It was a success! You made a lot of contacts that you’re ready to follow up with, and hopefully that will lead to new clients down the road. Then you realize that out of the thousands of show attendees, only a small percentage of them actually...
by Tim Patterson | May 30, 2019 | Post-Show Follow Up, Tradeshow Exhibit, Tradeshow marketing
Calculating your tradeshow ROI is pretty straightforward. Know how much you spent to do the show. Know how much you made off the show. Do the math. There are any number of ways to increase the ROI, but it mainly comes down to controlling the main two numbers as much...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.