by Tim Patterson | Mar 29, 2019 | Event Marketing, Marketing, Post-Show Follow Up, Social Media, Tradeshow marketing
This is a guest post by Kayleigh Alexander from Micro Startups. So you’ve had a successful tradeshow, meeting lots of new potential customers and contacts and generated awareness and sales for your product or service. But the work doesn’t stop there. The post-event...
by Tim Patterson | Mar 19, 2019 | Booth Design, Custom exhibit, Custom tradeshow booth, Marketing, Post-Show Follow Up, Pre-show marketing
I’m guilty of sometimes thinking that once a tradeshow is over for the year, it’s over. For a long time. Until next year! But that’s not really the case, no matter how much I’d like to be done! As a tradeshow manager, or someone who attends or exhibits at tradeshows...
by Tim Patterson | Feb 19, 2019 | Booth Design, Branding, Event Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow staff training
When it comes to tradeshow exhibiting, is it wrong thing to think, “Well, there’s always next time!”? Maybe your most recent tradeshow didn’t go as well as it could have. You didn’t meet all the people you had hoped to and didn’t bring home as many leads as you were...
by Tim Patterson | Dec 4, 2018 | Event Marketing, lead generation, Marketing, Post-Show Follow Up, Tradeshow staff training
You might think that when I mention “tradeshow awareness” that I’m thinking of how you make visitors aware of your tradeshow booth, so you can draw people in. Sure, that’s important, but that’s not what I’m getting at here. Let’s look at the other side: the awareness...
by Tim Patterson | Jul 3, 2018 | Event Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing
As an exhibitor, we’re all looking for great results. But what if you get back to the office a few days after the show, and frankly don’t have a lot to show for it? The lead collection came up short, there weren’t that many “warm” or “hot” leads, and the boss is...
by Tim Patterson | Jun 28, 2018 | Booth Design, Branding, Custom tradeshow booth, lead generation, Post-Show Follow Up, Pre-show marketing, Social Media
I’ve been in the tradeshow industry for almost 20 years, and it seems like we’re moving into what may be the Golden Age of Tradeshow Marketing. Usually when you think of the “Golden Age,” you’re thinking of that long-forgotten past. A time of fun, peace and prosperity...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.