What’s in your tradeshow tool kit? As tradeshow veterans, you probably have your go-to list of ‘don’t forget’ items. So I thought it would be fun to check around and compile a thorough list of things you might at least consider taking in your kit. Whether they are in...
After walking the floor of many a chaotic tradeshow, I’m always interested (and somewhat amused) by what catches my eye. And what doesn’t. So what works to bring ’em in? What is like honey to the fly? Here, in no particular order, are several things...
There always seems to be something new in the promotional products world. I recently was introduced to Matt McCabe of PromotionalProducts.org, who consented to be interviewed for a brief podcast.
Guest post by Heidi Thorne Since I’m known on Twitter for having information on green marketing, my friend “Tradeshow Guy” Tim Patterson asked the question, “Are there items in the promotional giveaway world that are truly ‘green?’ And if not, that’s a story in...
Interview with Heidi Thorne of Thorne Communications in the Chicago area. Heidi is an expert in promotional products and discusses the hottest current products – as well as those that have fallen out of favor. Reach Heidi here: Website: ThorneCommunications.com...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.