by Tim Patterson | Oct 23, 2017 | lead generation, Podcast, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
Richard Erschik of TradeshowLeadstoSales.com joins me for a fun and very useful conversation about how to generate (and follow up with) great leads at your next tradeshow. What are the five questions you need to ask before you’ve identified a good lead? Watch or...
by Tim Patterson | Sep 29, 2017 | Event Marketing, Marketing, Networking, Tradeshow marketing, Tradeshow visitors
Exhibiting at a tradeshow is a great way to show off your wares, but it’s also an excellent way to uncover things about your tradeshow competitors. Let’s take a look at a half-dozen things you can find out. Exhibit presence. Of course, the most obvious thing. You can...
by Tim Patterson | Sep 6, 2017 | Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow visitors
Sure, millions of people head off to tradeshows worldwide every year, but are they really tradeshow prep experts? Are they ready, I mean really ready for the tradeshow? Let’s take a look at what the average tradeshow manager should be doing to show they’re truly a...
by Tim Patterson | Aug 30, 2017 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Yes, I have a Pinterest account. No, I don’t spend a lot of time there. Something about not having enough bandwidth and so on. However, when I do get over there, I find a lot of things to like. Such as these boards on tradeshow marketing which are standouts!...
by Tim Patterson | Aug 29, 2017 | lead generation, Networking, Tradeshow visitors
This is a guest post by Charles Dugan of American Image Displays There is no such thing as a closing a sale by luck at a trade show. The process of generating and closing leads is defined even before the event begins. Believe it or not, although most exhibitors...
by Tim Patterson | Jul 25, 2017 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Fun, Graphics, Infographic, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Infographics do a great job of quickly communicating information in a fun and effective way, especially if you’re like me (and 65% of the rest of the population) and are a visual learner. So let’s sift through some of the great tradeshow infographics floating around...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.