Some people digest statistics like they’re eating chocolate cake. Others would rather eat a bug. But you have to admit, knowing the numbers can help you in your preparation and execution of your tradeshow marketing program. So let’s look at a few statistics and see...
Just got back from the Cannabis Collaborative Conference 6.0 at the Portland Expo Center last week, and put together a podcast-slash-video blog about the event. Got a chance to interview half a dozen exhibitors about what they see as big challenges and best...
When people walk by your booth, they make a subconscious (or unconscious) choice on whether or not to stop and visit. In an instant, that choice is made. Much of what they base that choice in never really registers as a solid thought, but the choice is made...
In this week’s vlog/podcast, I got a chance to learn quite a bit about something with which I’m not very familiar with: international tradeshow exhibiting. I’m guessing that a lot of us don’t get a chance for much exhibiting in Dubai, France,...
I suppose having your tradeshow booth overwhelmed with visitors is a good problem to have, but if you have a small booth staff that can’t handle the number of visitors, it can be frustrating. If you get lucky enough to face this problem, what should you do? Certainly,...
Earlier this week we got a chance to hear directly from magician and professional tradeshow presenter Robert Strong. One of the items that caught my attention and led to the podcast/vlog interview with Robert was his report from the tradeshow floor asking people what...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.