Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

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The Workplace is Shifting. Are You Ready?

In the past few weeks, new stories have popped up on the New York Times, Reuters, National Geographic, and others about the COVID-19 Pandemic affecting the feasibility of an open office format in workplaces. It’s a good question and there are no easy answers.

An open office puts people, sometimes dozens of them (or more) into an environment where people work within a few feet of other. In today’s social distancing world, even as states and businesses work to get back to some semblance of normal, many employees will not be as enthusiastic about the open office as their managers might be.

Employee Anxiety Levels

A good manager will likely realize that the anxiety of their employees will range from one end of the spectrum to the other, and will go to lengths to provide safety, both physical and emotional, to their employees.

What does that mean on a practical level? For one, it might mean that many people continue to work from home. If it works, it may be the thing to do.

But other companies and other employees may be itching to get back to the office. Yeah, working from home has its bennies, but it also has its challenges: kids, neighborhood noises, spouses also working from home. Juggling all of those elements can’t be easy (I know from personal experience), and that may mean employees are leaning towards getting back to the workplace, where a more normal reality awaits.

Or does it?

Meeting New Needs

Companies and managers that are sensitive to the needs of the employees will no doubt be looking at ready-made solutions to separate employees. The old “cubicle” may come back in some form.

You may not be surprised to learn that what works to build a great, easy-to set-up and dismantle exhibit also works to form functional and efficient office dividers, or if you like, office pods. The manufacturer we most often work with, Classic Exhibits in Portland, has been working with architects and space planners for several weeks now to come up with appropriate office dividers at a competitive price.

They’ve even named the product PlaceLyft and have a number of options that range from simple and economical to more complex. Lyft One, Lyft Two, Lyft Three and Custom Solutions. Here at TradeshowGuy Exhibits, we have at least fifteen years of working hand-in-hand with Classic Exhibits, so we know the level of quality and commitment that they bring to any endeavor.

Cleaning the Dividers

Fabric or cloth-covered cubicle walls are difficult to clean. There’s no getting around that. How would that work? Steam-cleaning? Time-consuming and perhaps not that effective. But when faced with cleaning various optional divider materials with these Office Pods, all are easy to clean:

  • Sintra and Dibond: a clean look available in many color options. You can print to it if you want. Both are easy to clean; just spray and wipe it down.
  • Grease board (dibond): metal versions as well as standard which you can put magnets on. Available in at least eight standard colors.
  • Acrylics: available in clear or color. Some of the acrylics are not suitable for frequent cleaning, so the right cleaner is needed. Peroxide based cleaners are best for Acrylics.

Learn More

These panels have a lot going for them: adjustable wire management, adjustable feet for leveling and running wire underneath, custom heights, option to put a thin panel in the middle of the Gravitee frame for potential sound-proofing, removable fabric graphics that are easily laundered for cleaning and much more.

We have a number of informational sell sheets available on the Office Pods here. Take a look and please contact us for more information if you have questions.

Download PDFs:

View PDF Images:

TradeshowGuy Monday Morning Coffee, May 11, 2020: Dale Obrochta

What day is it? Are you counting how many days since you’ve been on shelter-at-home protocols? Or are you in a state that has abandoned all attempts to limit the spread of COVID-19 and things are getting back to normal? Which begs the question: what is normal?

This week on TradeshowGuy Monday Morning Coffee, I caught up with Dale Obrochta of PutATwistOnIt.com, who’s been a previous guest on this show. We talked about the challenges his profession is facing in the new normal.

Find Dale here at PutATwistOnIt.com.

This week’s ONE GOOD THING:

Book and Novel writing software: Scrivener.

Five Tried-and-True Ways to Increase Tradeshow Lead Generation

Now, we can certainly agree that a lot of activities can pump up your lead generation numbers. But when it comes to things that are (almost) foolproof, here are the top five that come to mind for me.

  • Professional presenter
  • Interactivity + follow up
  • Hands-on demo
  • Pre-show marketing / appointments
  • Trained booth staff

Let’s agree that on the tradeshow floor, you don’t have total control. You can’t control how many people find your booth, you can’t control the organization that’s promoting the show, you can’t control your attendees and so on. Which means that no matter what you do, you may still fall short.

But.

Having a professional presenter, one that really knows their stuff and how to present your company to your attendees, over and over, several times a day throughout the show, is often seen as one of the surefire solid ways to get more leads. Just make sure your booth staff is ready for the influx of people and know how to handle them before they get away when the presenter is done.

Interactivity + follow up. Interactivity can mean a lot of things, but for the sake of argument, let’s narrow it down to something that relates specifically to your product or service.

Hands-on Demo. Perhaps slightly different than interactivity, this is an actual demonstration where your booth visitor actually, physically, learns a little more about your product. Say, a software demonstration, or a class in the booth space that teaches while they have their hands on the product.

Pre-show marketing / appointments. Setting appointments prior to the show, getting the one-on-one meetings on to a prospect’s calendar, is often the best way to ensure you have an audience of one that is focused on your message.

Trained booth staff. How important is a trained booth staffer? Probably the most important thing you have going for you other than your actual products and services. Worth their weight in gold. Make sure your staffers know how to answer questions, capture contact info, do a demo, put on a smile, and act appropriately in the booth (no phone in their hands, no eating, and so on).

There are dozens of other things you can do, but these are the top five in my book.

TradeshowGuy Monday Morning Coffee, May 4, 2020: Working From Home

Here on Star Wars Day (May the Fourth be With You!) I spend a few moments on discussing working from home, and how things have changed – and haven’t – in the COVID-19 Pandemic.

This week’s ONE GOOD THING: Muck Rack, the daily journalistic wrap-up of the country’s top stories. My favorite daily newsletter.

WFM Zoom Tips

Working from home these days, but still having to attend virtual meetings? Been there, done that. In fact, I’ve used Zoom to record interviews for my vlog/podcast for nearly four years. It’s not always perfect, in fact, usually far from it. But you can do a few things to make it much better, both for yourself and other meeting attendees.

One on one meetings

These are the simplest, as you might imagine. The main goal is to have a well-lit image and to have sound that is easy to understand.

Video: lighting is probably not critical on small intimate meetings. Not a big deal. But if you want better lighting, experiment. Some people like to go all out and purchase lights, such as ring lights, and get a green screen for a background so they can put up a fantastic scene behind them. Not that important. Cool, maybe, but in a sense it’s a distraction. Natural light usually works best, unless its backlight. If you are sitting in front of a window with daylight coming through, and your face is not well-lit, your meeting guest will see you almost as a silhouette. Close the blinds and get some light on your face.

Audio: If you can avoid using the microphone on your laptop or desktop, do it. I use a USB microphone with its own headphone plug. That way I get a good sound both for the recording and for the guest. If I can get the guest to use something other than their laptop microphone, their sound will usually improve. Not everyone has, or wants, a USB microphone, so you have to make do with what’s available. Often the sound from AirPods or the microphone from a pair of earbuds works well. Or at least better than the sound from a laptop microphone. The other downside of using the built-in microphone and speakers from a laptop is that the sound your guest hears isn’t as good as it might be with headphones of some sort.

One-on-Many Meetings

If you’ve got a meeting with more than a dozen or so people, know where your MUTE button is. It’ll come in handy when some guest has a barking dog nearby, or a train going by, or someone with a leaf blower outside their window. And yes, it’ll happen.

Mute yourself as well, when it’s not your turn to talk.

More Tips and Tools

Wirecutter’s article Use Zoom Like A Pro includes a lot of other items such as screen sharing, silencing desktop notifications, Zoom’s scheduling features, and keeping unwanted guests out of meetings. Lots of good tips here, worth a read.

Other Things to Remember

I upgraded to the latest version of Zoom in the past few weeks and was caught off guard with a new feature: the waiting room. It took me a few moments to realize that I had to manually allow guests into the Zoom room, when prior to that a new guest just showed up with video and audio on.

Also, when you log in now, you’re asked to join the audio. It’s a button at the lower left side of the app. If you don’t do that, other people won’t be able to hear you and they’ll just have to wave at you until you figure it out.

Keep pets and children out of the room. Yeah, right. Not always possible. But let other household members know that you’ve got a Zoom meeting coming up and need the space and time to make it happen.

Got other tips that I’m missing?

TradeshowGuy Monday Morning Coffee, April 27, 2020: Ken Newman and Robert Middleton

We’re all in a quandary: what to do to work our way through the Coronavirus COVID-19 Pandemic and still work with clients in a meaningful way. For this week’s TradeshowGuy Monday Morning Coffee, I caught up with two busy marketers, one in the tradeshow world, and one not.

Ken Newman of Magnet Productions and Robert Middleton of Action Plan Marketing agreed to sit down with me one-on-one in Zoom meetings. I was curious to get their take on what to do and how to approach the current unprecedented situation.

Ken Newman’s Magnet Productions

Robert Middleton’s Action Plan Marketing

This week’s ONE GOOD THING:

Foo Fighters Live in Concert 2006 Hyde Park London

How to Let People Know You’re Thinking of Them

WFH. Stay at home. Shelter at home. Essential businesses only. Restaurants closed. Event industry shuttered.

Are you staying in touch with your clients? Are you doing any outreach to prospects or have you just put it all on hold?

No one answer fits everyone as we are all dealing with the Coronavirus COVID-19 Pandemic in different ways. We’re all in a different situation: some of us have worked at home for years but find that their clients are no longer as easy to connect with. Some of us have been furloughed indefinitely. Some of us have been able to collect unemployment, others are catching up with projects at home.

But the question arises: how do you let your clients and prospects know that you’re thinking of them? Sure, you can schedule a Zoom call, and maybe you should. You can send an email. You can pick up the phone.

But what if you took it one step further? I thought about the question and reached out to two promotional products professionals for ideas on what kinds of branded items might be appropriate to send to contacts to let them really know that you haven’t forgotten them.

Let’s start with Rama Beerfas of Lev Promotions in Southern California, who was a podcast guest in the past month or so. She offered several items that she felt would be worth considering:

  • Mini gourmet cookies
  • LED reading light with wireless charging
  • Aromatherapy candle in push tin
  • Wooden Stacking Zen Stones
  • Wooden Massager with Textured Wheels
  • Soft Touch Velura Throw
  • Earbuds
  • Ceramic Mug
  • Custom trail mix
  • Gummy bears
  • Smoked Almonds in Gift Box
  • Bubbles
  • Shake-a-Word game
  • Pick-up Sticks in Wooden Box
  • Oval Deck of Cards in Plastic holder

In other words, lots of good ideas for the WFM colleague. Check out the whole list with images and pricing breakdowns here.

Nicole Titus of Ipsenault Company based in Salem, Oregon came up with several ideas:

  • A box filled with movie night treats 
  • Stainless wine tumblers with a message to take part in an on-line happy hour sometime in the future
  • A bag of coffee/mug set with a message to schedule a phone meeting 
  • Adult coloring books and kid coloring books (as well as sidewalk chalk) to give families something to do while stuck at home (these are not very expensive so it’s a little trickier getting them to individual recipients).
  • Seed packets or other gardening-themed items (especially as we’re entering Spring)
  • Fitness products (for stay-at-home workouts)
  • Imprinted face masks (there are a few companies doing imprinted ones now)

She also referenced a number of stay-at-home kits that some of the production companies she works with have put together, including:

  • Business Travel kit: shampoo bottle, soap, toothbrush, toothpaste, tissue pack, comb and ear plugs.
  • Chill-at-Home Work Kit: Eco Carrying Bag, ceramic mug, silver stylus pen, USB fan, rubber coaster
  • Office Essentials Kit: drawstring backpack, cork bottom mug, journal, wireless charger, super-glide pen
  • Home Office Kit: Eco-Carry shopping bag, spiral paper notebook, wireless earbuds, blue light blocking glasses, mouse pad, microfiber cleaning cloth, vacuum insulated tumbler, metallic gripper pen.

All of these items can be imprinted with your logo, and of course pricing can range from low and modest to high. It all depends on your budget and what kind of impression you’d like to make.

Want more information?

Click to link directly to Rama’s online presentation.

Download PDFs here and here to take a closer look at Nicole’s ideas.

Contact info:


TradeshowGuy Monday Morning Coffee, April 20, 2020: Garrett Greenberg

The Coronavirus COVID-19 pandemic is monkey-wrenching so many things, it’s hard to keep track. One of the challenges that some people might face could include having to deal with a major home or business issue having to do with the building they live in or work out of.

On this week’s TradeshowGuy Monday Morning Coffee, we get a little away from the event and tradeshow world, to a more general home and business approach. Garrett Greenberg of Fortifi Financial works with a real estate program that is specifically designed to loan money based on the equity in the property, not on the home owner or business owner’s credit score or income. For example, a leaky roof or a cracked foundation may get worse over time if they aren’t dealt with. Garrett explains how it all works.

A look at how the PACE program works at the FortiFi Financial site.

PACE Nation Pace Programs.

This week’s ONE GOOD THING: Succession on HBO.

Taking Time to Review Your Tradeshow Marketing Systems

The tradeshow, event and conference industries are not dead. It’s just sleeping. It’ll awaken at some point again and roar to life.

In the meantime, time on your hands. Maybe, maybe not. I certainly have time on my hands. And I have to bring in a little income.

So, I’m driving for Uber Eats and delivering food three to four hours a day. Not bad money, actually, for the time involved. My older son, who’s in his late 20s, had been working as a cook in an upscale restaurant which had to close when the coronavirus restrictions here in Oregon went into place. When we went skiing together a month ago, he told me that he’d been driving for Uber Eats a few hours before he went to work, and then a few hours after he got off in the evening. Now that the restaurant closed, he’s doing it eight hours a day, six or seven days a week. Likes being in his car (it’s new), listening to music, and bringing food to people.

I thought, I can do this. And making a few extra bucks (it’s actually pretty good pay) was enticing. It took a short while to get signed up and approved, and now I’m delivering food from restaurants to people a few hours a day. Sometimes lunch, sometimes dinner.

It gives me a lot of time to think. And listen to rock, or podcasts. But definitely time to think.

And I got to thinking about systems. What kind of systems does it take for an Uber driver (or Door Dash or Grub Hub or any of those companies) to get an offer to drive, accept it, pick up the food and deliver it in a timely manner while it’s still hot?

The driver needs:

  • A car
  • Smartphone with app
  • Address to pickup
  • Address to deliver

The smartphone has all of those items, other than the car, built in. GPS. Mapping. Internet connectivity.

The customer needs:

  • An app to order food from
  • An address for the driver to deliver it to
  • A way to pay (credit or debit card) they can use through the app

The restaurant needs:

  • A system that receives incoming orders and gets them to the kitchen in a timely manner
  • Ability to prepare food quickly and have it ready for pickup within a few moments

As I drive from a restaurant to a drop off point, it’s common to get another offer to pick up another order before the current one is delivered.

During my drives, I keep thinking what an intricate system this is. What an elaborate dance it is to transmit an offer to a driver that’s in the area, about to drop off one order, to deliver another order. As an Uber Eats driver, it’s all optional. Don’t want that one? Don’t take it.

Photo by Matheus Bertelli from Pexels

Then I get to thinking about the systems built around tradeshows and events. About what the show organizer needs. What the exhibitor needs. What the visitor needs.

Think about the systems that must be in place for all of that to work to a positive effect on a regular basis. Design and fabrication of tradeshow exhibits. Shipping, setup/dismantle logistics. Travel and lodging. Product development and production.

As a participant, you only can see and control what’s immediately in front of you. But as a tradeshow marketing manager, you can exert a lot of control over how your company exhibits. How your product is presented, how your company is represented by the exhibit and the booth staff. Who sets up the booth, who handles shipping and so on.

Now that the tradeshow and event industry is on hiatus, maybe it’s a good time to examine your systems that hold everything in place from your perspective and see what can be improved.

After all, while I don’t mind driving a few hours a day delivering food, I’d rather get back to the tradeshow world full time soon.

TradeshowGuy Monday Morning Coffee, April 13, 2020: Rama Beerfas

When is a branded promotional product a good idea? You’ve seen them all, right? Pens, letter openers, tins of mints. But choosing the right promotional product for a company or product is as much an art as science. Rama Beerfas of Lev Promotions joins me to talk about the promotional products industry – and getting the right branded product for the right situation.

Find Lev Promotions here.

This week’s ONE GOOD THING: Harper Lee’s “To Kill a Mockingbird.

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