by Tim Patterson | Jul 18, 2019 | Branding, Fun, Marketing, Presentation
Yes, I love oldies. Spent a lot of time on the radio at an oldies station playing them and shouting over the top of the intro, which was basically required for Oldies radio. Which great oldies of the Sixties might we apply to tradeshow marketing here in the ‘teens of...
by Tim Patterson | Jul 16, 2019 | Budgeting, Client Relations, Custom exhibit, Marketing, Public Relations, Tradeshow Exhibit
Yes, we know that your tradeshow exhibit tells a story. Often, a great exhibit design will capture the brand so accurately that the design is often all that is needed. But frankly, that’s the exception more than the rule. But even without an iconic design that...
by Tim Patterson | Jul 15, 2019 | Event Marketing, Podcast, Presentation, Tradeshow presenting, TSGMMCPodcast, Video, Vlog, YouTube
On this week’s TradeshowGuy Monday Morning Coffee, a lively interview with Ken Newman of Magnet Productions, a professional tradeshow presentation company based in San Francisco. I’ve had Ken on the show before, although it’s been awhile, and I...
by Tim Patterson | Jul 11, 2019 | Fun
I recall the moment I learned how a bicycle works, and how I learned to ride a bicycle. I must have been 6 or 7 when I first tried. It was about the same time I first got on skis, but that’s a different story. I was reminded of that feeling when I saw a young bicycler...
by Tim Patterson | Jul 9, 2019 | lead generation, Pre-show marketing, Tradeshow marketing, Uncategorized
The ‘modern business plan’ was hatched on a blog post by Seth Godin. I was a recent enrollee in Godin’s The Marketing Seminar, where at one point we were referred to the post which breaks down the five elements of what he feels are the important parts of a modern...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.