by Tim Patterson | Jan 18, 2021 | Event Marketing, Marketing
What is hype, really, and is it a worthwhile thing to use to get attention in this busy world of today? Author and marketer Michael F. Schein of Micro Fame Media joins me to discuss this topic and many others in the world of marketing on this week’s TradeshowGuy...
by Tim Patterson | Jan 14, 2021 | Booth Design, Branding, Custom exhibit, lead generation, Marketing, Newsletter, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos, Video, YouTube
Tablets can be used in a large variety of ways in your tradeshow booth. Here are just a few. Maybe you can think of...
by Tim Patterson | Jan 12, 2021 | Booth Design, Tradeshow Exhibit, Tradeshow marketing
No, things don’t always go wrong when exhibiting at a tradeshow, but when they do, it can throw you and your team for a loop. The best way to deal with what happens when things go wrong is plan for them to go wrong. Obviously, you can’t game out every scenario. But...
by Tim Patterson | Jan 11, 2021 | Book Review, Fun, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
What’s in a book? In many cases, the right book can take you to another world, to help you momentarily escape this world. In the world of business, a good book can open up your mind to other possibilities and show you things that you might not have even...
by Tim Patterson | Jan 7, 2021 | lead generation, Marketing, Video, YouTube
Let’s break it down into a handful of easy steps. It starts with gathering the right information at the tradeshow and then making a seamless handoff of all of that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.