by Tim Patterson | Jan 6, 2021 | Budgeting, Custom exhibit, Event Marketing, lead generation, Marketing
Now that most companies haven’t exhibited at a major show in the US for nine months or so, where does that leave their marketing efforts? I’ve heard some companies badly miss shows because that’s where a large portion of their lead generation came from and without...
by Tim Patterson | Jan 4, 2021 | Marketing, Mobile Marketing, Networking, Podcast, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Virtual Event, Virtual Tradeshow, Vlog, YouTube
Building software to host a virtual event poses a million questions, many of them hoping to address the user experience. And the exhibitor experience. How to keep people engaged, how to keep them from being bored, how to have conversations, how to connect, how to give...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.