by Tim Patterson | Aug 2, 2019 | Fun, Podcast, Tradeshow marketing, Video, Vlog, YouTube
Alice Heiman and Dianna Geairn of Tradeshow Makeover recently invited me to join them on their podcast to talk about, what a surprise, tradeshow marketing! Great fun, engaging conversation. Take a look and check out Tradeshow Makeover,...
by Tim Patterson | Jul 31, 2019 | Booth Design, Custom tradeshow booth, Tradeshow Exhibit
When I first got into the tradeshow industry back in ’02, table top exhibits were pretty cheap and boring. They were often small suitcase affairs that could be easily transported by one person and set up in just a couple of minutes. You’d fold it out, set it on a...
by Tim Patterson | Jul 29, 2019 | Booth Design, Custom exhibit, Podcast, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
3D Exhibit Designer and Graphic Designer Jack Hale sits down to discuss the ins and outs of tradeshow exhibit design and graphic design on this week’s edition of TradeshowGuy Monday Morning Coffee. Take a look: Check out Jack’s work and website at JB Hale...
by Tim Patterson | Jul 25, 2019 | Uncategorized
You can have the best booth, a well-trained staff, good products and more, but what about your tradeshow marketing results? How did you really do at the show? Here are a handful of results and outcomes you can gauge. Certainly, the most important two metrics to know...
by Tim Patterson | Jul 23, 2019 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, Presentation
You have literally a few seconds to catch a tradeshow attendee’s attention. You’ve been there: walking the show floor, heading across the hall. You see someone you know; you get distracted, you spill your coffee on your pants. There’s always something that keeps you...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.