by Tim Patterson | Oct 20, 2021 | Booth Design, Branding, Client Relations, Event Marketing, lead generation, Marketing, Tradeshow staff training, Tradeshow visitors
Do you put on your “game face” when you’re in the booth at a tradeshow? What does that even mean? Here’s a quick look at a half dozen things to consider when it comes to “Game...
by Tim Patterson | Oct 11, 2021 | Event Marketing, lead generation, Logistics, Podcast, Shipping, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Kevin Carty, EVP of Classic Exhibits in Portland, Oregon, shares thoughts on the upcoming ExhibitorLive, the tradeshow world, supply chains, price increases, staffing challenges, and more. This week’s ONE GOOD THING: The return of the National Basketball...
by Tim Patterson | Sep 29, 2021 | Branding, Contests, Event Marketing, lead generation, Marketing, Sales
When was the last time you saw a card trick? I mean, a good card trick where you were left scratching your head about how the heck the magician did that? You immediately want to know how it was done, right? But no, you never see that. Not really. A good magician works...
by Tim Patterson | Sep 27, 2021 | Budgeting, Custom exhibit, Logistics, Marketing, Video, YouTube
If 2019 was normal, 2020 was not. Neither was 2021, although it’s an improvement over last year. What about 2022? It’s not going to be normal although I think we’ll get a little closer. Maybe normal will never really return. Here’s a look at a...
by Tim Patterson | Sep 15, 2021 | Booth Design, Branding, Client Relations, Event Marketing, Logistics, Marketing
Yes, we’ve heard it a hundred time: perfect is the enemy of good. But what would a perfect tradeshow experience really look like – if you could make it happen? From your perspective – the exhibit tradeshow manager or staff member – it might look like something like...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.