by Tim Patterson | Feb 28, 2022 | Branding, Custom exhibit, Event Marketing, Guest Post, Logistics, Tradeshow Exhibit, Tradeshow marketing
A guest post from Ray Ko of POP Displays. During the height of the pandemic, in-person trade shows came to a near halt due to health and safety concerns. Two years later, the restrictions are finally lifting—and organizations are ready to get back to face-to-face...
by Tim Patterson | Jan 24, 2022 | Uncategorized
You’ve been there. Walking along on a solid path, maybe near a beach or in the forest. Suddenly, the ground shifts beneath your feet. What you thought was solid ground turns out to be rickety and unstable. Either you do a quick balance readjustment, or you stumble....
by Tim Patterson | Nov 19, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Graphics
Unlimited choices. Seems like having the pick of anything we want would make things easier, right? For example, I have a subscription to Apple Music. Yeah, it could be Pandora or Spotify or any of the music streaming services. But with a streaming subscription, you...
by Tim Patterson | Nov 8, 2021 | Podcast, Tradeshow marketing, Tradeshow presenting, Tradeshow visitors, TSGMMCPodcast, Vlog, YouTube
Ken Newman of Magnet Productions is a long-time colleague and industry friend. He’s appeared on the show several times, but since it was his first time at ExhibitorLive I was curious to get his take on it. As usual, he was glad to chime in and didn’t pull...
by Tim Patterson | Nov 1, 2021 | lead generation, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
Lead capture is, arguably, the most important part of tradeshow marketing and function. Don’t capture a lead that you should, or fail to follow up, and you’ve let one slip away. On this week’s TradeshowGuy Monday Morning Coffee, I sit and chat with...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.