by Tim Patterson | Mar 11, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
The exhibit halls at the Natural Products Expo West closed Saturday at 4 pm. By then, exhibitors were handing our their remaining samples, packing up things they could and getting ready to grab flights home. The last day of a big show like this one is always a bit...
by Tim Patterson | Feb 19, 2019 | Booth Design, Branding, Event Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow staff training
When it comes to tradeshow exhibiting, is it wrong thing to think, “Well, there’s always next time!”? Maybe your most recent tradeshow didn’t go as well as it could have. You didn’t meet all the people you had hoped to and didn’t bring home as many leads as you were...
by Tim Patterson | Dec 11, 2018 | Booth Design, Branding, Budgeting, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
Most companies we work with at TradeshowGuy Exhibits work with one exhibit house for several years, and the urge to change doesn’t come around much. Maybe you’ve been comfortable or years, but something changes. Could be minor, could be major. But it does happen....
by Tim Patterson | Nov 29, 2018 | Booth Design, Branding, Custom exhibit, Tradeshow staff training, Tradeshow visitors
When people walk by your booth, they make a subconscious (or unconscious) choice on whether or not to stop and visit. In an instant, that choice is made. Much of what they base that choice in never really registers as a solid thought, but the choice is made...
by Tim Patterson | Oct 23, 2018 | Booth Design, Custom exhibit, Custom tradeshow booth, Logistics, Marketing, Tradeshow Exhibit
This is a guest post by Marla Bracco. Preparing for a tradeshow takes time and effort, which you may already know if you’ve participated in a tradeshow in the past. That being said, it helps to have a checklist on hand to make sure you get everything just right before...
by Tim Patterson | Oct 11, 2018 | Booth Design, Custom exhibit, Custom tradeshow booth, Infographic, Tradeshow Exhibit
This is a guest post by Joe Robinson. What’s the most memorable trade show exhibit you’ve ever seen? I can recall two recent ones at a marketing conference that really stand out. The first was a full on lounge with free coffee and breakfast, ample seating, and...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.