by Tim Patterson | Apr 30, 2019 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow staff training
Last time when you set up your tradeshow exhibit and lived in it for a few days, did it feel cramped? Were you wishing you had another table to sit down at with potential clients? Trying to cram too many products on too few shelves? Maybe it’s time for a new exhibit....
by Tim Patterson | Apr 23, 2019 | Booth Design, Custom exhibit, Custom tradeshow booth, Marketing
Less than three weeks after a just-completed tradeshow, I heard from an exhibitor I’d met at the show. He was interested in looking at doing something new for next year’s show, which was still more than eleven months away. I commended him for being on top of it! His...
by Tim Patterson | Mar 27, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, sustainability, Tradeshow Exhibit
When you ring up your custom exhibit house and order a new custom tradeshow exhibit, do you ever consider your company’s sustainability initiative? Of course, there are a lot of things that can go into a company-wide sustainability initiative, such as having it as...
by Tim Patterson | Mar 21, 2019 | Booth Design, Branding, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training
Naturally, your eyes will be on several different things when you are walking the tradeshow floor. And your agenda will be different as an attendee vs. an exhibitor. But if you keep your eyes open, you can spot a lot of cool and interesting things on the tradeshow...
by Tim Patterson | Mar 19, 2019 | Booth Design, Custom exhibit, Custom tradeshow booth, Marketing, Post-Show Follow Up, Pre-show marketing
I’m guilty of sometimes thinking that once a tradeshow is over for the year, it’s over. For a long time. Until next year! But that’s not really the case, no matter how much I’d like to be done! As a tradeshow manager, or someone who attends or exhibits at tradeshows...
by Tim Patterson | Mar 15, 2019 | Booth Design, Guest Post, Marketing, Tradeshow Exhibit
This is a guest post by Tania Longeau of InkJet Superstores. Setting up a booth at a trade show is a great way to build awareness of your brand and gain new leads. On the busy floor of a trade show, however, you only have 6 to 10 seconds to catch the attention of a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.