Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Branding

Emotional Connection Trade Shows: What Really Stands Out

Trade show marketing is loud by nature. Everyone’s trying to stand out — with banners that shout, booths that glow, and enough swag to fill a carry-on. But in all that noise, there’s one thing that actually makes people stop: emotional connection.

And that’s the part most brands overlook.

Trade shows aren’t effective because they deliver the fastest leads or the cheapest impressions. If that’s the metric, you’ll likely walk away disappointed. What actually works is something deeper — the rare moment when someone feels like your brand gets them.

That’s where emotional connection at trade shows becomes your secret advantage.

The Inner Dialogue of an Attendee

Imagine the mental monologue of someone walking the floor:

“What is this? Do I need it? Can I trust them? Why does this smell like churros?”

They’re overwhelmed — and yet, they’re searching. Not for more features or faster delivery. They’re looking for relevance, trust, and a reason to care.

That’s the emotional tension trade shows create:

  • Speed vs. trust
  • Flash vs. substance
  • Price vs. value

And if you understand that tension, you can design your entire experience to answer it.

Create an Emotional Connection, Not Just a Display

Trade shows are full of glitz, but glitz doesn’t make you memorable. What does? A moment of human connection.

That might look like:

  • A genuine one-on-one conversation
  • A story that hits home
  • A booth that feels like a space to pause, not push

And yes, your booth design matters. But your energy, tone, and intention matter more.

Ask yourself: What experience will make them stop — not just look?

An illustrated, wide-angle view of a crowded trade show floor filled with booths, large digital screens, and attendees walking in all directions. In the center, a small, minimalist booth is warmly lit, highlighting two people sitting across from each other having a calm, focused conversation. The surrounding environment is cooler in tone and slightly blurred, emphasizing the quiet, personal connection at the heart of the scene.

Why Emotional Connection Beats Price

Price only matters when there’s no emotion. When your brand lacks story or trust, prospects default to cost. But when you’ve created a moment that makes them feel seen or heard, price becomes secondary.

Trade shows offer one of the last remaining opportunities for real-time, in-person brand engagement. If all you offer is a pitch, you’ll blend into the background. But if you make someone feel something, they’ll remember you — long after the tote bags are tossed.

This is the heart of emotional connection at trade shows: not competing for attention, but earning it by being relevant, real, and resonant.

Your Booth Is Just the Beginning

Trade shows aren’t a finish line — they’re a test. A test of whether your brand can feel human in a space built for spectacle.

And the good news? Most brands still default to noise. That gives you a massive opportunity to win with nuance.

So instead of asking “how do we stand out?”, ask:

  • How can we connect?
  • What tension are they feeling?
  • What moment will they walk away remembering?

Because at the end of the day, no one remembers the flashiest booth. They remember the one that made them feel something.

Even if it smelled like churros.

How to Amplify Your Trade Show Impact with the Help of Digital Tools

Guest article by Emma Grace Brown

Trade shows are noisy. Not just audibly, but mentally. Everyone’s trying to get seen, heard, scanned, followed, and remembered — often in under 30 seconds. And in that blur of color-coded lanyards and badge beeps, the exhibitors who stand out aren’t just loud. They’re intentional. Digital tools don’t replace face-to-face energy, they weaponize it. They sharpen it, extend it, track it. But only if you use them with rhythm. 

Turn the Dial Up Early

Most trade show setups start too late. You don’t win by showing up polished, you win by being in people’s heads beforethe badge prints. That starts with building anticipation on social channels. Announce your presence like it matters. Use LinkedIn carousels to tease a product launch. Schedule stories showing booth construction progress. Post casual photos of the team packing up gear. The earlier your audience starts caring, the more likely they are to seek you out when the doors open.

Let Your Visuals Carry the Load

You’re competing with a lot: snack trays, swag giveaways, noise, fatigue. Let your visuals speak when words fail. With browser-based design tools, you can create a presentation that works like a walk-up explainer that’s tight, brand-aligned, and simple. Build it fast. Update it on the fly. Let your booth staff run it like a story, not a script. Great design doesn’t need polish; it needs timing.

A trade show booth for Marley Coffee featuring a large backdrop with the brand's lion logo and "BOB MARLEY" text. Two men and a woman are interacting at the booth; the woman wears a black Marley Coffee shirt and hat, and one man wears a khaki shirt with a Rastafarian flag patch. The booth has wooden barrels with red cushions as seating, a counter displaying coffee products, and colorful reggae-themed decor. Several attendees stand nearby, engaging with the booth.

Design to Be Touched, Not Just Seen

Banner stands don’t pull people in, but interactive touchscreens do; they draw more visitors because they invite exploration instead of passive viewing. Let people navigate your services, explore case studies, and preview outcomes at their own pace. Give them the ability to choose what they want to see instead of waiting for someone to explain it. Movement matters; not just visually, but mentally. A booth that responds earns more than glances; it earns time. And time at a booth is leverage.

Capture, Don’t Just Converse

You had a great conversation. Now what? Without a clear next step, the lead fades fast. The best systems make mobile app lead capture simple, helping your team stay in motion without losing context. No more fishbowls. No more scrambled badge notes or follow-ups based on guesswork. Just fast scans, smart tagging, and clean handoffs. That’s how you keep the energy going long after the handshake.

Link the Booth to the Web

The booth should be a portal, not a container. People don’t want paper, they want content they can engage with later, on their terms. QR codes deliver instant content access when placed right; not hidden in fine print, not slapped on every surface. Put them at eye level, link them to your story, like a case study, a short video, a sign-up form with a reward that doesn’t scream gimmick. Let them leave with something weightless and valuable.

Feed Your CRM in Real Time

After the show, timing becomes everything. You have hours, not days, before interest cools. Automatic lead syncing into your CRM cuts the dead time and gives your team a running start. Leads don’t just get saved, they get sorted. Scored. Routed. Integrated. The difference between a win and a ghosted email is sometimes just a 24-hour lag. Don’t be the one sending a first follow-up three weeks later.

Use AI to Make Booth Moments Feel Custom

The booths that pull people in feel weirdly on point. Like they knew what you needed before you did. That’s no accident — AI powers booth experience personalization by quietly adjusting visuals, messages, or product highlights based on who’s standing there. It doesn’t scream “algorithm.” It just feels aligned. Whether it’s a product demo that fits your role or a question that hits the right pressure point, relevance makes people pause. And in a space where attention is currency, that pause is everything.


Trade shows reward clarity. They reward presence. They reward those who prepare, not just those who arrive. Technology isn’t a substitute for charisma, but it’s a brilliant amplifier for precision. The best booths know how to feel human while acting surgical. Use the tools not to impress, but to connect. Not to digitize, but to deepen. When your tech choices feel like part of your handshake, not a sideshow, you’ll know you’ve done it right.

Elevate your trade show strategy with the latest insights and expert tips from the TradeshowGuy Blog and transform your exhibit into a show-stopping success!

Condit Exhibits at Natural Products Expo West 2024 – A Photo Recap

Better late than never! Back in March, I had the pleasure of photographing a series of beautifully designed and fabricated exhibits for Condit Exhibits at Natural Products Expo West in Anaheim. This was my second time working with Condit, and once again, I was impressed by their creativity, craftsmanship, and attention to detail.

From bold, high-impact brand statements to warm, inviting product displays, each booth had its own personality—perfectly aligned with the companies they represented. My job was to capture those details and the overall atmosphere so Condit and their clients could showcase their work long after the show ended.

In the galleries below, you’ll find some of my favorite shots from the event, featuring brands such as Applegate, Back to Nature, Biohm, Carbe Diem, Dave’s Killer Bread, and SunButter.

Scroll down and take a look—you might just get some inspiration for your own next exhibit.

Speaking at Industry Events: A Growth Strategy for Small Business Owners

Guest article by Emma Grace Brown

Public speaking doesn’t always mean standing on a TED stage. For small business owners, it often means grabbing a mic at trade shows, local expos, or industry conferences—spaces where your target audience is already paying attention. These moments offer more than exposure; they offer direct access to decision-makers, collaborators, and curious customers. Speaking at these events isn’t just about visibility—it’s a strategic move to grow your brand, share your expertise, and build meaningful connections. When your voice leads the conversation in rooms that matter, your business follows.

Treat Your Voice Like an Instrument

Your voice is a branding tool that too many entrepreneurs neglect. It tells your audience how much you care, how confident you are, and how passionate you feel about your mission. Practice pacing, tone, and breathing as deliberately as you would design your logo or write your tagline. Use tools like voice recorders or even apps designed for actors to build vocal stamina and control. The subtle nuances in how you deliver a message can mean the difference between sounding rehearsed and sounding real. An intentional voice is more than sound—it’s strategy.

A man stands and speaks in front of a seated audience in a gallery-like room with framed photographs and artwork on the wall behind him. A large display screen shows a smartphone interface. The atmosphere suggests a presentation or workshop.
Photo via Pexels

Develop a Signature Story

Every brand has a backstory, but not every founder knows how to tell it. Craft a narrative that highlights your journey, the problem you set out to solve, and what makes your business tick. When you anchor your message in a story, audiences remember your point and your passion. This isn’t about self-aggrandizing—it’s about giving your audience a reason to care. People don’t connect with data; they connect with struggle, triumph, and purpose. Your story isn’t just personal; it’s persuasive.

Leverage Q&A Sessions as Training Grounds

Live Q&A segments can terrify even seasoned speakers, but they’re a goldmine for developing poise and adaptability. You learn what resonates, what confuses, and what excites your audience. The more you embrace unscripted interactions, the more agile and effective you become under pressure. Over time, you’ll start seeing tough questions not as landmines but as opportunities to shine. These moments force you to sharpen your thinking, clarify your message, and demonstrate authority in real time. In many ways, Q&As are the truest test of your public speaking mettle.

Design Presentations for Real Attention Spans

You are not presenting to robots. Today’s audiences are flooded with content, and attention is the ultimate currency. Keep visuals clean, messages concise, and tone conversational. Avoid jargon unless you’re certain your audience shares your lingo, and always leave room for spontaneity—that’s where real engagement lives. Slides should support your story, not replace it. A presentation should feel like a dialogue, even when you’re the only one speaking.

Practice in the Environments That Scare You

Fear doesn’t vanish with practice; it gets repurposed. If the thought of pitching to investors, leading webinars, or introducing yourself at a networking event gives you jitters, then that’s exactly where you should be practicing. Growth happens on the edge of discomfort. Repeated exposure builds more than skill—it builds resilience. Confidence is earned in spaces where you used to shrink. Those nerve-wracking environments become your training ground.

Use Public Speaking to Cement Expertise

The stage is a spotlight, but it’s also a pedestal. When you speak on topics within your industry, you position yourself as a thought leader without saying a word about it. Conferences, workshops, and even LinkedIn Lives are platforms where your insights can resonate beyond the room. Public speaking, when done with purpose, does more than amplify your message—it validates your authority. People want to do business with someone who can explain not just the “what” but the “why” with confidence and clarity.

Earn a Degree to Strengthen Your Voice

Earning a business degree isn’t just about acquiring technical know-how—it’s a smart move for any entrepreneur looking to communicate more effectively. If you’re curious about academic options that align with your entrepreneurial goals, explore the bachelor in business administration program requirements to see what fits your next chapter. A business degree can enhance your public speaking skills by providing training on how to effectively communicate complex ideas clearly and persuasively to diverse audiences. Online programs offer flexibility so you can balance work and learning without compromising either.

Public speaking isn’t an add-on; it’s a multiplier. For small business owners, it offers a unique blend of marketing, leadership, and sales rolled into one dynamic skill. Whether you’re trying to land new clients, inspire your team, or tell your brand story to a wider audience, the ability to command attention with your words will always pay dividends.

Discover the latest insights and strategies in trade show marketing by visiting the TradeshowGuy Blog and elevate your exhibit game to new heights!

Maximize Your Craft Show Success: Essential Tips for Artists and Vendors

This is a guest post by Emma Grace Brown.

Craft and vendor shows provide a great platform for artists, makers, and vendors to showcase and sell their work. These shows are often attended by individuals looking for unique, handmade products they cannot find anywhere else. However, several things must be considered when selling at these shows. In the article shared below by TradeShowGuy Blog, we will offer some tips and advice on how to sell at craft or vendor shows successfully.

Making a Show Selection

Before you book a space at the next craft or vendor show, you should research different shows and determine which one is right for you. You should consider the location, the type of customers who attend the show, and the cost of the booth. You don’t want to attend a show that is too far away or does not attract your target audience. It is also important to consider the competition—if there are many similar vendors, it may be harder to stand out.

Start Branding with a Logo

Branding is also important when selling at craft or vendor shows. It helps differentiate you from other vendors and makes a lasting impression on potential customers. You should invest in creating a logo that is both memorable and attractive. It helps to use a text logo, which you can design yourself using free online tools. Doing so will help you establish your brand identity and present a more professional image to your customers.

Creating a Display

Your display should be eye-catching and reflect the quality of your work. It should showcase your products in the best possible light, making it easy for customers to view and handle them. You should organize items in a way that makes sense, grouping similar products together, and using signage to communicate prices and other important information.

 How to Set Product Prices

When pricing products for a craft or vendor show, it’s important to consider the cost of materials, labor, and overheads and to apply a reasonable markup. Do some research to see what similar items are selling for, and make sure your pricing is competitive. You may also want to offer discounts or special deals to encourage customers to buy more.

Attractive Packaging

Attractive packaging is another way to make your products stand out. It can elevate the perceived value of your products and create a more memorable experience for customers. You should consider using high-quality materials, such as recycled paper or biodegradable packaging, and adding professional touches like custom labels or gift-wrapping options.

Processing Payments

When it comes to processing payments, it’s important to have a variety of options available. Not everyone carries cash these days, and some customers will prefer to pay with a credit or debit card. Providing different payment methods will make the buying experience more convenient for customers and help you make more sales. You should also ensure that you have a secure payment system in place to protect yourself and your customers from fraud.

Selling at craft or vendor shows can be a fantastic way for artists, makers, and vendors to sell their work directly to potential customers. However, it is important to choose the right show, design an attractive display and branding, and more. By following these time-tested tips, you can maximize your success and stand out among the competition.

Emma Grace Brown lives her life by her rules, and it works! When she’s not snuggling puppies, Emma promotes female empowerment through her website. Her mission is to help those who live with self-doubt to realize they don’t have to mold themselves to conventionality.

A Tribute to a True Pioneer: Bob Moore and a Partnership that Spanned Nearly Two Decades

With a heavy heart and deep respect, I reflect on my 18-year journey with Bob’s Red Mill, a trailblazing healthy food producer based in Portland. The recent passing of its venerable founder, Bob Moore, at the age of 94 marks the end of an era. This piece is a tribute to Bob and to a relationship that defined much of my professional life, starting in 2005 and continuing through thick and thin until today.

My story with Bob’s Red Mill began at the Natural Products Expo West in 2005. At that time, I was with Interpretive Exhibits in Salem, Oregon, and I recall approaching Robert Agnew, the VP of Business Development for Bob’s Red Mill, to tell him about our trade show exhibit design and fabrication services. Little did I know that this encounter would mark the beginning of a remarkable collaboration.

Several months later, Robert’s words, “Give me your pitch,” signaled the start of an exciting chapter. We presented several mock exhibit designs, and soon after, we were entrusted with producing a 20×20 island exhibit for Bob’s Red Mill. This project was the first of many, setting the stage for a long-standing partnership.

Charlee, Bob and Tim
The first 20×20 exhibit

In 2010, when Interpretive Exhibits closed its doors, I embarked on a new venture, founding TradeshowGuy Exhibits. The first significant client to believe in my fledgling company was none other than Bob’s Red Mill. In 2012, they commissioned us to design and fabricate a 30×30 trade show booth. Working alongside designer Greg Garrett and exhibit fabricator Classic Exhibits, we built a booth that made its grand debut at the 2013 Natural Products Expo West Show.

The “iconic” 30×30 exhibit that debuted in 2013

I fondly recall the client walk-through at Classic Exhibits, where Bob Moore himself, along with his marketing team, reviewed our creation. Bob, with his characteristic smile, pulled me aside and said, “This is very impressive.” That moment, for me, was more than just a compliment; it was a validation of our hard work and creativity.

As the years passed, our partnership continued to flourish. Bob’s Red Mill hired us to design and build a smaller 20×20 island booth for some of their smaller show appearances, alongside numerous smaller trade show items like graphic back walls and banner stands.

The 30×30 booth, a testament to our collaborative efforts, was hailed as one of the industry’s ‘most iconic’ brand designs. It served faithfully for a decade before being retired in 2022, a symbol of durability and quality, much like the products and ethos of Bob’s Red Mill.

Bob Moore was more than just a client; he was a pioneer, a visionary, and in many ways, a mentor. His dedication to health, quality, and community was evident in every interaction and every product his company produced. As I reminisce about the past 18 years, I am filled with gratitude for the opportunity to have worked alongside such an inspiring figure and his incredible team. Bob’s legacy is not just in the stone-ground, whole grains he championed, but in the relationships he nurtured and the communities he built.

Here’s to Bob Moore, a true pioneer, whose impact will continue to be felt for generations to come.

Capturing Moments and Magnifying Impact: The Indispensable Role of a Professional Photographer at Your Next Trade Show

Have you ever sauntered past an exhibit at a trade show and felt an instant connection, as if the booth was speaking directly to you? Often, this magnetic pull is the result of meticulously captured photographs, a silent communicator of a brand’s essence. In the bustling world of trade shows, where every exhibitor vies for a moment of your undivided attention, hiring a professional photographer becomes not just an option but a strategic necessity.

Let’s paint a picture here, shall we? Imagine your exhibit, a culmination of countless hours of planning and execution, standing proudly amidst a sea of competitors. Now, what if we could freeze those moments of interaction, the vibrant energy, the intricate details of your products, and the dynamic expressions of your team? This is where a professional photographer steps in, transforming fleeting moments into a powerful narrative.

A professional photographer possesses the eye for detail that elevates your exhibit from merely being seen to being remembered. They capture the essence of your brand, the uniqueness of your products, and the liveliness of your team – all through their lens. It’s about crafting a story that resonates with your audience long after the trade show curtains close.

Moreover, the benefits of these photographs extend beyond the event itself. These images become invaluable assets for your marketing arsenal, useful for social media, brochures, websites, and future promotional material. They serve as a visual testament to your brand’s presence and professionalism in the industry.

But let’s not forget the human element. Photographs of your team, engaged and enthusiastic, not only boost morale but also showcase the people behind the brand. It personalizes your business, making it more relatable and approachable to your audience. After all, in the end, it’s the human connections that often seal the deal.

In conclusion, hiring a professional photographer for your next trade show isn’t just about getting high-quality images; it’s an investment in your brand’s story and visibility. It’s about creating a lasting impression that transcends the boundaries of time and space. So, as you gear up for your next trade show, remember that a picture is worth more than a thousand words – it could be the catalyst that elevates your brand to new heights.

Check out our professional trade show photographs!

Digital Marketing: The Game Changer in Trade Show Success

Ah, trade shows! That bustling hub where business cards fly faster than time and coffee is the unsung hero. But here’s the twist in the tale: digital marketing, the silent juggernaut, has muscled its way into this arena, transforming how these events are orchestrated and their success measured. Let’s dive into this digital odyssey and see how it’s rewriting the rulebook of trade show triumphs.

1. The Pre-Show Hype: Crafting Digital Buzz

Remember the days when trade show prep meant printing brochures and setting up booths? Fast forward to today, and it’s all about creating a digital buzz. Social media campaigns, email newsletters, and engaging content are the new drumbeats that draw the crowd. It’s a digital appetizer, serving a taste of what’s to come, and oh, how it whets the appetite of potential attendees!

Trade show booth with a person on the right side, reaching into a drink barrell

2. Personalized Engagement: Beyond the Booth

In this digital era, engagement doesn’t wait for a handshake at the booth. It starts earlier with tailored content and targeted ads that speak directly to the interests of your audience. Imagine a world where your booth visitors already feel connected to your brand, thanks to that cleverly crafted LinkedIn post or that insightful blog piece you shared. It’s like meeting an old friend amidst a sea of new faces.

3. Data-Driven Strategies: The Secret Sauce

Here’s where it gets even more interesting. Digital marketing isn’t just about flashy campaigns; it’s a treasure trove of data. Every click, share, and registration forms a piece of the puzzle, giving insights into attendee behavior and preferences. This data is the secret sauce in fine-tuning your trade show strategy, ensuring you’re not just shooting arrows in the dark but hitting the bullseye of attendee expectations.

4. The Power of Virtual Participation

Gone are the days when geographical boundaries limited trade show participation. Digital marketing has flung open the doors to virtual attendance, allowing people from across the globe to be a part of the event, sans the travel fatigue. Webinars, live streams, and virtual booths have become the norm, amplifying the reach and impact of trade shows far beyond the physical confines.

5. Post-Show Engagement: Keeping the Conversation Alive

The end of the trade show is not the end of the journey; it’s merely a pit stop. Thanks to digital marketing, the conversation continues. Follow-up emails, content that recaps the event, and social media discussions keep the interaction alive, turning a fleeting meeting into a lasting connection. It’s like leaving breadcrumbs that lead your audience back to you long after the trade show lights dim.

6. Measuring Success: Beyond Foot Traffic

In the pre-digital era, success was often gauged by the number of business cards exchanged or foot traffic at the booth. Today, digital analytics offer a multi-dimensional view of success. Engagement rates, lead quality, and conversion metrics – these are the new yardsticks that measure the impact of your trade show presence. It’s a shift from quantity to quality, from mere presence to meaningful engagement.

A busy trade show booth, with several people in the booth space and aisle, talking.

Wrapping Up

As we embrace this digital revolution, trade shows are no longer just about physical presence; they’re about creating a holistic experience that starts and continues in the digital realm. It’s a blend of the traditional and the modern, where each complements the other, creating a symphony of business opportunities.

So, as you sip on that trade show coffee, remember, the real buzz is happening in the digital world, and it’s reshaping the landscape of trade show success in ways we’re just beginning to explore. Cheers to the digital age, where every click, every view, and every engagement counts! 🌐✨

The Ultimate Guide to Dazzling Trade Show Booths

This is a guest post by Abhishek Pareek of Blazer Exhibits.

Building any trade show booth will never help you capture the attention of your potential customers. Why? You will certainly attend events where many other companies will also build theirs. That’s why, to display your products, you must build a booth that’s not usual.

Impressing the trade show attendees is not that easy. But it’s not impossible if you know how to stand out. So, what’s the secret? Certainly, your trade show exhibits have to be eye-catching and well-designed. But you should also include something that will make you stand out.

Let’s now explore the art of showcasing a dazzling booth for your company. Below are a few tips that you must read for better understanding.

Tips to Build Trade Show Booths that Dazzle

Create Buzz Before the Event Starts

If you are building something special, you must go one extra mile. Just start talking about it even before the event starts. This way, you will engage your audience and inspire them to visit something unusual. But how should you proceed? With the help of the social media accounts of your brand, you can start sharing updates on the event. Besides, take the help of emails to engage your audience about an upcoming event they must know. But revealing the secret won’t be helpful for your company. Instead, just drop hints that will attract more attendees to your booth.

Choose a Strategic Design

You must not choose designs randomly for your trade show booth. So, you will have to proceed with a strategic design. Now, choosing a design of this type won’t be easy if you do not analyze your goals and brand identity. Also, do not forget to identify your target audience before you choose any particular design. Moreover, the design must reflect your brand’s uniqueness. So, use elements like color, graphics, and layout to create an appealing and unique booth.

Clear Brand Messaging

The booth has to be attractive, but that’s not enough to bring you more leads. Every brand in the trade show will build a booth as best as possible. In this situation, proving your uniqueness is the only solution. So, design your booth in a way that will convey your brand messages. That’s why you can use bold, easy-to-read signage and graphics. These will help you convey your value proposition and key offerings. Also, remember that avoiding clutter at all costs will help you present your brand in the best possible way.

High-quality Graphics and Images

Every brand must never forget that they must only invest in high-quality graphics and visuals. You will probably not be able to make a good impression with poorly printed images. As a brand, proving your commitment to quality is very important. That’s why only vibrant and professionally designed graphics are only required.

Interactive Elements are also Helpful

Engaging attendees can be difficult if your team fails to introduce something interesting. That’s why you must include interactive elements that engage visitors. For instance, installing touchscreen displays, product demos, and interactive games can captivate attendees. Moreover, this can keep them at your booth longer. These elements create memorable experiences that connect people to your brand.

Effective Lighting

Attracting visitors to a booth that looks gloomy is certainly difficult. That’s why you should prepare a booth that looks bright. For this reason, embrace effective lighting that can dramatically enhance the appeal of your booth. Moreover, well-placed lights can draw attention to specific areas and also create ambiance. It will also highlight your products or services. Consider using LED lighting for energy efficiency and versatility.

Make it Useful For Attendees

You will certainly be busy talking about your products and engaging the attendees. But there is another way that can help you attract your visitors i.e., making your booth useful for visitors. But how will you do that? Simply include a charging station that will allow visitors to charge their phones. You can also keep small chairs so visitors can relax if they feel tired. Also, by providing refreshments to your visitors and getting more scopes to interact with them.

To Sum it Up

Standing out is not just a competition in the market but also in the trade show can be difficult. That’s why you build a booth that will easily attract your visitors. So, decide how you can present your booth to help you beat your competitors. As you start planning the design of your booth, keep in mind the points we have shared here.

A well-executed trade show booth can significantly impact your brand’s visibility and overall success at trade shows. But be very careful with the design as it must convey the right message. Thus, to ensure success, begin your journey with a booth that dazzles.

Blazer Exhibits and Events, based in Silicon Valley for over 35 years, specializes in custom trade show booths and displays. They handle all aspects, from conceptualization to exhibit designs, ensuring a dimensional branding experience within budget.

Celebrating 22 Years of Success in the Trade Show Business: A Journey with TradeshowGuy Exhibits

It’s July, and it marks a milestone in the life of TradeshowGuy Exhibits and my career in the tradeshow world. This year marks 21 years since I moved from radio into the tradeshow world and sold my first project, a custom 20×20 tradeshow exhibit, to Kettle Foods. At the time, I had just been hired by Interpretive Exhibits in Salem and happened to have a good friend at Kettle, and they just happened to be on the lookout for a new tradeshow booth.

I was off and running. For the next nine years, I brought in numerous corporate, government, and nonprofit entities into the clientele at Interpretive Exhibits. Then in July 2011, the owner shut the company down. At that point, I had a choice: find another job or try to keep going on my own in the tradeshow world. It took a bit of effort, but with a handful of clients from the defunct company, I was able to make a go on my own.

A Diverse Clientele and Noteworthy Achievements:

Since then, TradeshowGuy Exhibits boasts an impressive roster of clients, including distinguished names like Bob’s Red Mill, Schmidt’s Naturals, Meduri Farms, Nancy’s Yogurt, Hyland’s Homeopathic, Wedderspoon Natural Honey, Dave’s Killer Bread, and Alpine Bread, Organixx, Safe Catch, and more. Our involvement with SoYoung, which received the prestigious Exhibitor’s Portable Modular Awards in the 10×10 category, exemplifies our commitment to crafting exceptional exhibits that stand out on the trade show floor.

An Expert in the Field

I’ve been at the helm of TradeshowGuy Exhibits since the beginning. In an effort to show off my growing expertise and knowledge in the tradeshow industry, I was lucky to have been recognized by Exhibitor Magazine, a monthly publication devoted to trade show professionals. They featured me in a thought-provoking article titled “Trade Show Survival Guide.” The article focused on my book, “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level,” which provided invaluable guidance to businesses seeking to maximize their impact at trade shows.

Building on the success of his first book, I published a follow-up gem in 2018 titled “Tradeshow Superheroes and Exhibiting Zombies: 66 Lists Making the Most of Your Tradeshow Marketing.” This publication offered practical advice and strategies to maximize every tradeshow opportunity.

Collaboration with Trusted Partners:

TradeshowGuy Exhibits owes much of its success to the unwavering support of trusted partners who have played pivotal roles in the company’s journey. Working hand in hand with Classic Exhibits for design and fabrication has allowed TradeshowGuy Exhibits to bring to life captivating and innovative exhibits that leave a lasting impression on attendees.

The partnership with Eagle Management for show labor ensures that each exhibit is flawlessly executed, allowing clients to focus on building connections and leaving a lasting impact on their audience. And with Scan Global Logistics managing shipping logistics, TradeshowGuy Exhibits can rest assured that their exhibits and materials arrive safely and on time, no matter where the event occurs.

I should also mention 3D exhibit designer Greg Garrett, who has provided us with several great designs, including the iconic Bob’s Red Mill 30×30 island booth that gave the company ten years of service before finally being retired last year.

Embracing the Future with Confidence:

As TradeshowGuy Exhibits celebrates 22 years in the trade show business, the future looks brighter than ever. With a proven track record of excellence and a commitment to innovation, the company is ready to embrace the challenges and opportunities that lie ahead. Their passion for creativity and dedication to client success will continue to be the driving force behind their accomplishments in the future.

A Heartfelt Thank You:

Finally, to our esteemed clients, partners, and all those who have been part of this incredible journey, TradeshowGuy Exhibits extends its heartfelt gratitude.

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Tradeshow Guy Blog by Tim Patterson

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