by Tim Patterson | Nov 10, 2020 | Branding, Budgeting, Event Marketing, Marketing, Tradeshow marketing
This past week I’ve reached out to a couple of dozen former clients and prospects that have all exhibited for years at Natural Products Expo West in Anaheim. The show is usually in early March. You may recall that it was canceled on March 2nd this year, just a couple...
by Tim Patterson | Oct 9, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
Hiring an exhibit house is a big task. It’s a commitment to a business relationship that, ideally, you’d like to keep in place for years. But everything must come to an end, and there may come a time when it makes sense to consider changing exhibit houses....
by Tim Patterson | Oct 6, 2020 | Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Virtual Event
The use of virtual tradeshow exhibits may not be exploding, although my sense is that it is increasing. Some big tradeshows have gone completely virtual for the next year or so, maybe longer, depending on the depth and breadth of the COVID-19 pandemic. Which leaves...
by Tim Patterson | Sep 21, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
I’ve had Kevin Carty of Classic Exhibits on a handful of times this year for various discussions related to dealing with the COVID Pandemic, how they’re dealing with it and more. But this week I wanted to catch up with Kevin to learn more about virtual...
by Tim Patterson | Sep 3, 2020 | Branding, Budgeting, Event Marketing, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
After viewing Exhibitor Magazine’s latest survey data last week from the exhibitor and supply side of the tradeshow world, it got me to thinking about what exhibitors should do now. Here’s a short video: Check out Exhibitor Magazine online here, and view...
by Tim Patterson | Aug 5, 2020 | Budgeting, Custom tradeshow booth, Event Marketing, Marketing
Yes, tradeshows are going virtual. They have been for some time, and the COVID-19 pandemic has forced many shows into the digital world that might not have done so as quickly. Just a cursory search on Twitter with the hashtag #tradeshow gives you a bunch of shows that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.