by Tim Patterson | Jul 21, 2020 | Branding, Budgeting, Event Marketing, Marketing, Tradeshow marketing
A few recent newsletters that have popped up in my inbox have gotten me to thinking about B2B in the age of a pandemic. The tradeshow world is virtually shut down. Conferences aren’t happening. Events are 99.9% gone. Many of the writers behind these newsletters offer...
by Tim Patterson | Jul 7, 2020 | Budgeting, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
In speaking with industry veterans, consultants and experts, I’m starting to get the feeling that normal may not return for a long time, if ever, on the tradeshow floor. First, let’s admit that the tradeshow world is a continuously evolving entity, and that what’s...
by Tim Patterson | Jun 12, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, lead generation
Yes, tradeshow marketing takes more than five days. Of course it does! It’s an ongoing process that keeps tradeshow managers up at night, especially when shows are impending. Some shows last about that long! So, what do I mean by the five day tradeshow marketing...
by Tim Patterson | Jan 19, 2020 | Booth Design, Budgeting, Custom tradeshow booth, Marketing, Tradeshow marketing
This is a guest article by Vicky Peat Tradeshows and events have been running since 1851, the 1st one being “The Great Exhibition” in London. It’s safe to say the exhibition world has drastically grown since the 1800’s, as have the price tags that are part and parcel...
by Tim Patterson | Sep 20, 2019 | Budgeting, Event Marketing, Logistics, Record Keeping, Tradeshow Exhibit
One of the big challenges for exhibitors is keeping track of everything: records, travel, budgets, exhibit pieces and more. Now there’s a new tool that looks to address many if not all of those issues. ExhibitDay launches this week with three models: lite,...
by Tim Patterson | Sep 12, 2019 | Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
Let’s face it, when you’re shopping for a custom tradeshow exhibit, the dollar signs can often start spinning so much your head soon follows. Things can get expensive in the tradeshow world, so it makes sense to figure out ways to save money along the way. Start with...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.